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Opportunity
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Hearings
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Ugly Is Only Skin-Deep
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Soldiers
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The Madman's Diary
Palm Springs interior designer Judy Sussman is shocked by the murder of a business associate--the latest in a string of ups and downs that include the suicide of one boyfriend and the disappearance of another. But Judy is a link in the tragedies, through a man whose obsession for her will never end until she sees the spirit she has awakened in him--the one that drives him to kill.
A Persistence of Vision
Arnold Schwartzman's multi-disciplined life has encompassed working as an illustrator, graphic designer, advertising executive, magazine editor, art director, art gallery director, photographer, film-maker, author and educator. He was awarded an Academy
