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A Twenty-First Century Guide to Aldersonian Marketing Thought
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Marketing Transformation: Marketing Practice in an Ever Changing World
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Con...
Memorable Customer Experiences
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps...
Teaching Marketing
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses ...
Community, Economy and COVID-19
This volume explores the impact of the COVID-19 pandemic on the health, safety, and socioeconomic well-being of community residents of selected countries around the world. It is built on an overarching framework of studying community well-being, applied here to the analyses of one of the most significant crises of our time. Most important are the lessons learned from the experiences in these countries – including insights and recommendations on how to mitigate future pandemics. Building on years of research, each chapter is written by an accomplished scholar with interests and expertise on various assessments of community well-being development in the country of study. The authors share ca...
Easy Rider
More and more Kiwis are keen to take up cycling, but don't know how to start. Popular media personality Jon Bridges wants to take biking to the masses – and have a good dose of fun along the way. Easy Rider outlines the many joys of riding a bike in New Zealand, and provides a complete beginners' guide – from riding for fun, to commuting, riding for fitness, mountain biking and even racing. We learn about the reasons for, the reasons against (there aren't any), the basics of buying a bike and getting started, riding in New Zealand traffic, training and racing, safety and etiquette, maintenance, gizmos, gadgets, Lycra – and so much more. Told with Jon's amiable sense of comedy, boundless energy and passion for the subject, and accompanied by illustrations and photographs throughout, Easy Rider is your one-stop bike shop. Two-wheeled heaven is just one enjoyable read away. (This book, that is.) 'There is no doubt [Bridges] is a converted cycling enthusiast . . . once you have read his reasons why you should pedal with your legs rather than motor on your backside, you too will be a convert.' --NZ Fitness
Marketing Research and Modeling: Progress and Prospects
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
The Oxford Handbook of Energy Politics
"In many ways, everything we once knew about energy resources and technologies has been impacted by: the longstanding scientific consensus on climate change and related support for renewable energy; the affordability of extraction of unconventional fuels; increasing demand for energy resources by middle- and low-income nations; new regional and global stakeholders; fossil fuel discoveries and emerging renewable technologies; awareness of (trans)local politics; and rising interest in corporate social responsibility (CSR) and the need for energy justice. Research on these and related topics now appears frequently in social science academic journals-in broad-based journals, such as Internationa...
