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Tools and Applications of Sensory and Consumer Science
Now in its sixth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 20 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as: Difference Tests Rating and Rankings Claims Support Drivers of Liking® and Landscape Segmentation Analysis® (LSA) Optimizing Product Portfolios Prob...
Market Society
Market Society provides an original and accessible review of changing conceptions of the market in modern social thought. The book considers markets as social institutions rather than simply formal models, arguing that modern ideas of the market are based on critical notions of social order, social action and social relations. Examining a range of perspectives on the market from across different social science disciplines, Market Society surveys a complex field of ideas in a clear and comprehensive manner. In this way it seeks to extend economic sociology beyond a critique of mainstream economics, and to engage more broadly with social, political and cultural theory. The book explores histor...
The Media in Transitional Democracies
The last quarter of a century has seen an unprecedented wave of democratization around the globe. In these transitions from authoritarian rule to a more democratic order, the media have played a key role both by facilitating, but frequently also inhibiting, democratic practices to take root. This book provides an accessible and systematic introduction to the media in transitional democracies. It analyses the problems that occur when transforming the media into independent institutions that are able to inform citizens and hold governments to account. The book covers the following topics: normative conceptions of media and democracy; the role of the past in the transition process; the internet...
Jean-Jacques Rousseau
Reconstructs the life of the French literary genius whose writing changed opinions and fueled fierce debate on both sides of the Atlantic during the period of the American and French revolutions.
Consuming Life
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important fe...
Identifying Citizens
New ID card systems are proliferating around the world. These may use digitized fingerprints or photos, may be contactless, using a scanner, and above all, may rely on computerized registries of personal information. In this timely new contribution, David Lyon argues that such IDs represent a fresh phase in the long-term attempts of modern states to find stable ways of identifying citizens. New ID systems are “new” because they are high-tech. But their newness is also seen crucially in the ways that they contribute to new means of governance. The rise of e-Government and global mobility along with the aftermath of 9/11 and fears of identity theft are propelling the trend towards new ID s...
