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The Boron Letters
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever ...
Margaret Mahler
Margaret Mahler was from a young age intrigued by the theories of Sigmund Freud and Hungarian psychoanalysts such as Sandor Ferenzci, with whom she became acquainted while a student in Budapest. Forced to flee Europe and rising anti-Semitism, Margaret and her husband, Paul, came to the United States in 1938. It was after this move that Mahler performed her most significant research and developed concepts such as the ground-breaking theory of separation-individuation, an idea which was given credence by Mahler's own relationship with her father. This volume details the life and work of Margaret Mahler focusing on her life's ambition--her psychoanalytical work. Her experiences with the Philadelphia Institute and her definitive research through the Masters Children's Clinic are also discussed.
Breakthrough Copywriting
In this book, you'll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple-by breaking everything down into a clear, step-by-step process. There's something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics. You'll discover: * How to build a powerful sales message that makes money * Secrets of headlines that all but force prospects to read your message * Easy shortcuts to creating profitable bullet points * Negative optism: a revolutionary new way to create empathy with prospects * Stories that boost sales-how to write them, step-by-step * Insider secrets for "amping up" the emotional power of your copy * How to put it all together to build trust in prospects and close the sale Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.
Who Killed Virginia Woolf?
Who, if anyone, was responsible when Virginia Woolf wandered across the water-meadows and threw herself in the river Ouse? By examining the various strains which led to Woolf's tragically ending her life — the true nature of her marriage, her complex relationship with Vita Sackville-West, the pangs of sexual insecurity, and the lack of self-esteem —noted psychoanalyst Alma H. Bond illustrates how these influences coalesced to bring Woolf's life to a logical ending. “…a masterpiece of its kind—a brilliant, original book that not only gives the reader new understanding of why Virginia Woolf committed suicide but also brings him new depths in the understanding of his own life…A flow...
Scientific advertising
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide fo...
Michelle Obama
This book details the fascinating life story of Michelle Obama, emphasizing her own personal and professional accomplishments, her life partnership with President Barack Obama, and her distinctive approach to the role of First Lady. Independent and supportive, elegant and down-to-earth, an accomplished professional and family anchor as her husband rose to the presidency, Michelle Obama is to many the consummate life partner in politics and the epitome of the 21st-century working mom. Michelle Obama: A Biography offers an unprecedented look at one of the most captivating women of our time, one who is sure to add her own distinctive legacy to the tradition of presidential wives. Ranging across the full arc of Michelle Obama's life, this revealing biography tells the story of her family background—her great-great-grandfather was a slave—her modest Chicago upbringing, her education and well-established legal career, and her relationship with her husband before, during, and after he reached the pinnacle of American politics.
Marilyn Monroe: on the Couch
It has been mere days since the brilliant children of the Young Inventors Guild escaped from the clutches of the horrible Komar Romak.They've escaped with their lovely and caring schoolteacher, Miss Brett; with their long-absent parents; and with their bizarre captors, protectors, or both--the mysterious men in black. And now they travel by train, destined for parts unknown.But a note torn from the hand of a dead man in a New York tunnel guarantees that safety is an illusion. When the children's world is blown apart, life will never be the same again.Soon, the children--Jasper and little Lucy Modest, from London, England; Wallace Banneker, from New York, United States; Noah Canto-Sagas, from...
Tales of Psychology
"Tales of Psychology" consists of 19 short stories selected for their insight into human nature and their merit as fine works of literature. Each story is followed by a discussion of the psychological principles revealed. Reading this book will be a unique opportunity for lay readers and professional psychologists and writers alike to deepen their knowledge of human psychology. "Tales of Psychology" demonstrates that artists can learn the psychological understructure of their characters from the insight of an experienced psychologist. Similarly, the stories establish that lay people can absorb the teachings of these master writers in a captivating, painless manner. The conclusions reached in the stories beat out the findings of insightful psychology in a manner interesting to all. -- From publisher's description.
How to Make Maximum Money in Minimum Time
WARNING: Read this BEFORE buying.While every single strategy, technique and concept revealed in this easy-to-follow little book are more profitable than ever... this cult classic was written back in 1990 so please keep in mind how the tech has changed but the psychology of selling hasn't.For example, inside the book, there is a section on 900 numbers which appears useless until you realize it's 100% applicable to texting short codes.Anyway, in the interest of preserving the original experience, we have only removed outdated contact info and any updates have been added to the end of chapters but... even with the occasional reference to ancient technology, this book is loaded with step-by-step...
