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Dear Client
In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.
How to Think Like a Great Graphic Designer
Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry...
The American Way
In this “necessary and beautifully told story of struggle, compassion and serendipity” (Forbes), the publisher of DC Comics comes to the rescue of a family trying to flee Nazi Berlin, their lives linking up with a dazzling cast of 20th-century icons, all eagerly pursuing the American Dream. Family lore had it that Bonnie Siegler’s grandfather crossed paths in Midtown Manhattan late one night in 1954 with Marilyn Monroe, her white dress flying up around her as she filmed a scene for The Seven Year Itch. An amateur filmmaker, Jules Schulback had his home movie camera with him, capturing what would become the only surviving footage of that legendary night. Bonnie wasn’t sure she quite b...
Masters of Design
From the Publisher: Masters of Design: Logos and Identity features the best logo designers from around the world. Each profile delves into the designer's process, passions, and techniques for successful logos and identities. Hundreds of logos and identities are featured in this inaugural volume of the Masters series, ranging from simple marks to full-scale identity programs. See first-hand how the masters have created the most recognizable and successful logos adorning our landscape.
Posters for Change
The US presidential election in 2016 brought to a head myriad political activism around the world, around the rights of minorities, women, the LGBTQ community, and the environment. In the midst of this turmoil, nearly 300 designers from around the world answered the call to create this collection of 50 tear-out posters for people who want to make their voices heard in a time of unprecedented uncertainty and apprehension. A foreword by Avram Finkelstein, a designer for the AIDS art activist collective Gran Fury, looks at the crucial role of graphic activism in the current political climate.
Five-Finger Discount
Now a PBS documentary, this astonishing memoir of growing up in rough-and-tumble Jersey City “will steal your heart” (People) With deadpan humor and obvious affection, Five-Finger Discount recounts the story of an unforgettable New Jersey family of swindlers, bookies, embezzlers, and mobster-wannabes. In the memoir Mary Karr calls “a page-turner,” Helene Stapinski ingeniously weaves the checkered history of her hometown of Jersey City—a place known for its political corruption and industrial blight—with the tales that have swirled around her relatives for decades. Navigating a childhood of toxic waste and tough love, Stapinski tells an extraordinary tale at once heartbreaking and...
Becoming a Digital Designer
From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.
You Can't Spell America Without Me
Political satire as deeper truth: Donald Trump’s presidential memoir, as recorded by two world-renowned Trump scholars, and experts on greatness generally "I have the best words, beautiful words, as everybody has been talking and talking about for a long time. Also? The best sentences and, what do you call them, paragraphs. My previous books were great and sold extremely, unbelievably well--even the ones by dishonest, disgusting so-called journalists. But those writers didn't understand Trump, because quite frankly they were major losers. People say if you want it done right you have to do it yourself, even when 'it' is a 'memoir.' So every word of this book was written by me, using a spec...
Digital Design for Print and Web
The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web....
From the Lower East Side to Hollywood
A lively, extensively illustrated history of the widespread influence of Jews on American popular culture through the twentieth century.
