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Élite MURCIA
Con esta edición especial hacemos un reconocimiento a la mujer murciana, a todas aquellas que, admitiendo sus debilidades, las convierten en fortalezas; mujeres empoderadas y exitosas que han logrado, gracias a su trabajo y su actitud firme, lograr destacar y ser reconocidas en distintas áreas. En este tercer número les presentamos una triple portada, protagonizada por tres grandes murcianas que nos han llenado de orgullo por su valentía y coraje: María Cánovas, Directora de la empresa New Garden, reconocida como Empresaria del Año por la Organización de Mujeres Empresarias y Profesionales (OMEP), Eva Llorach, ganadora del Goya a Mejor Actriz Revelación y Ana Carrasco, Campeona del ...
La Niña del Sur
La Niña del Sur es una empresa familiar, que empezó su andadura hace más de 30 años al calor de un humilde horno de pan. Gracias al trabajo, la profesionalidad y la continua formación de nuestro gran equipo, hemos conseguido que La Niña del Sur sea actualmente reconocida como un referente en su sector.
A Glacier's Requiem
Multimedia artist Julia Calfee spent months living underneath the Lanta glacier, Switzerland, at 2,100 meters above sea level in rudimentary conditions to understand and preserve the images and sounds of the melting glaciers as they disappeared before her eyes. The final selection of images transcends the subject to portray the elements of this constantly changing nature. Equally powerful are her audio recordings which she presents in the form of a vinyl record. A Glacier's Requiem, exquisitely designed and presented, is both a visual and audio monument to the ice giants of this world.
Fundamentos de Branding
Fundamentos de Branding analiza la esencia de la marca y la importancia de generar valor para el consumidor. A partir de ahí, analiza la construcción de la estrategia de marca y las tendencias más novedosas en la era digital. Un libro que es fruto de la experiencia empresarial, docente e investigadora del autor.
Fashion Branding and Communication
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Introduction to Chemical Engineering Computing
Step-by-step instructions enable chemical engineers to master key software programs and solve complex problems Today, both students and professionals in chemical engineering must solve increasingly complex problems dealing with refineries, fuel cells, microreactors, and pharmaceutical plants, to name a few. With this book as their guide, readers learn to solve these problems using their computers and Excel®, MATLAB, Aspen Plus, and COMSOL Multiphysics. Moreover, they learn how to check their solutions and validate their results to make sure they have solved the problems correctly. Now in its Second Edition, Introduction to Chemical Engineering Computing is based on the author's firsthand te...
Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
Informe anual 2015 / España
El informe anual sobre "La comunicación empresarial y la gestión de los intangibles en España y Latinoamérica" acude a su decimoséptima cita para ofrecer investigación en la frontera del conocimiento y dar cuenta de los principales hitos sobre los intangibles empresariales a ambos lados del Atlántico. Como en ediciones anteriores, el informe cuenta con el apoyo del Depar-tamento de Comunicación Audiovisual y Publicidad 1 de la Universidad Complutense de Madrid y de seis patrocinadores: la Caixa, El Corte Inglés, Iberdrola, Iberia, Mapfre y Telefónica. Entre los principales contenidos de la edición de 2015 destacan: - En el capítulo de Tendencias se analizan las principales noveda...
Visual Consumption
'Visual Consumption' draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.
Managers of the Arts
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