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Publishing for Profit
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.
Publishing for Profit
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Technical Writing
Engineers and scientists of all types are often required to write reports, summaries, manuals, guides, and so forth. While these individuals certainly have had some sort of English or writing course, it is less likely that they have had any instruction in the special requirements of technical writing. Filling this void, Technical Writing: A Practical Guide for Engineers and Scientists enables readers to write, edit, and publish materials of a technical nature, including books, articles, reports, and electronic media. Written by a renowned engineer and widely published technical author, this guide complements the traditional writer’s reference manuals and other books on technical writing. It helps readers understand the practical considerations in writing technical content. Drawing on his own work, the author presents many first-hand examples of writing, editing, and publishing technical materials. These examples illustrate how a publication originated as well as various challenges and solutions.
What Editors Want
Research publications have always been key to building a successful career in science, yet little if any formal guidance is offered to young scientists on how to get research papers peer reviewed, accepted, and published by leading scientific journals. With What Editors Want, Philippa J. Benson and Susan C. Silver, two well-respected editors from the science publishing community, remedy that situation with a clear, straightforward guide that will be of use to all scientists. Benson and Silver instruct readers on how to identify the journals that are most likely to publish a given paper, how to write an effective cover letter, how to avoid common pitfalls of the submission process, and how to effectively navigate the all-important peer review process, including dealing with revisions and rejection. With supplemental advice from more than a dozen experts, this book will equip scientists with the knowledge they need to usher their papers through publication.
Live2Eat, Eat2Live
Forget diets. Beat addictions. Don't give up, but live up. If there would be a pill (without side effects) for guaranteed happiness, would you buy it? You probably would, because «being happy» is the highest goal of every human being, for which we sacrifice everything. Well, such a pill exists. It has no annoying side effects, it's FREE, and you have a «not good, money back» guarantee. It's not even difficult to get it: you have it in your hands right now, but it only works if you take a few pages every day. No starvation and torture sports in this book. Eating is a party and life is fun. If you want to get healthy, slim, fit, and happy, the best way is to slowly-but-surely change your habits. Twelve 7-course dinners full of information, about nutrition and healthy habits, invite you to take a step forward every month, with pleasure, just keep going, even after you have reached your goal. This way, everyone can do it. That is good news. Do you already feel a little happier? Of course you do. It's already working. And you haven't even bought the medicine yet.
The Handbook of Journal Publishing
An up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print.
The Home Monthly
None
To Profit Or Not to Profit
Nonprofit organizations are increasingly resembling private firms in a transformation bringing with it a shift in financial dependence from charitable donation to commercial sales activity. This book, first published in 1998, examines the reasons and consequences of the mimicry of private firms by fundraising nonprofits. User fees and revenue from 'ancillary' activities are mushrooming, with each having important side effects: pricing out of the market certain target groups; or distracting the nonprofit from its central mission. The authors focus first on issues that apply to nonprofits generally: the role of competition, analysis of nonprofit organization behavior, the effects of distribution goals and differential taxation of nonprofit and for-profit activity revenue, the effects of changes in donations on commercial activity, and conversions of nonprofits to for-profits. They then turn to specific industries: hospitals, universities, social service providers, zoos, museums, and public broadcasting. The book concludes with recommendations for research and for public policy toward nonprofits.
Editing and Publishing e-Books
You wrote a book. Very nice. But you didn't write to keep it for you. You should publish it. The problem is that the publishers charge high prices for some authors pockets, and do it objectively, due to the high cost of printing. But you allowed that luxury, and now you have a printed book, with you as the author. You can keep hundreds or thousands of volumes in your personal library and give it as a gift to your friends in special occasions, or try to distribute in various libraries. You managed to distribute it, the book is beautifully placed in shelves. In time, dust is spread on covers. After a while, the book is withdrawn. It remains to use it as decoration at home, or support for various household items. But lucky for you, there is an alternative, cheaper and more effective, in selling your book: e-Books! e-Book and online publishing market has evolved rapidly in recent years, and a lot of companies have entered this market, as publishers, online bookstores, or promoting e-books.
