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Social Media Marketing
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owne...
Social Media Marketing
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.
The Weapon of a Warrior
Longing to be a light in her dark school, Trisha is pulled between her desire for some normalcy and the higher calling on her life. Captain Jumal and Marek, angels of the Most High, have been assigned to watch Trisha and the events taking place at her school. Unsure of the plans in store for them, Jumal and Marek know that evil has put the town of Newport to sleep, and they eagerly answer their Maker's call to action. Bud Jennings, the self-appointed leader of the low-lifes in school, has it out for Matt. His hatred toward Matt, heightened by the persuasion of the evil presence in Newport, threatens to thwart Matt and Trisha's comfortable lives, bring harm to anyone that gets in his way, and keep the town of Newport sound asleep. Does Matt give into the easy way out and fight back, or does He listen to the still small voice of God quietly knocking on his heart? Will this sleepy town ever wake up to the call of the Almighty? Will Jumal and Marek discover and arm themselves with the true Weapon of a Warrior?
Become a Franchise Owner!
The definitive A-to-Z guide to researching, selecting, and starting a viable franchise business With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business. Get tips on how to locate information about franchises, current industry trends, interviews with franchisors, and hot franchise opportunities. Offers a self-evaluation to discover if you are "franchise material" Describes how to choose the right franchise for your specific situation Lists the 40 crucial questions to ask current franchise owners Owning a franchise isn't for everyone; in fact, as Joel Libava says, "it's really not for most people." But if it is for you, this book can guide you in starting your own successful franchise business.
Engage!
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create...
The Executive's Guide to Enterprise Social Media Strategy
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
Dynamics of Political Communication
Effective political communication involves diligent identification of problems on the one hand and proffering solutions on the other using popular images to affect decision making, sharing, and acting. This book is aimed at making readers politicians, students, policy makers, political activists, social actors, and researchers to understand the fact that political communication is not value-free. It shows the ways and means of generating media literacy as well as power literacy. Political communication is a multidisciplinary subject required to elevate and polish language, politically crafted to enable target audience give diverse interpretations to the message conveyed by the source. The book shows also the dissensual value-choosing relationships between politics, communication, rhetorical tropes, and social media. "The primary strength of Folorunso's book resides in its rhetorical emphasis particularly in regard to the uses of images, campaigns, drama, and social media in politics, as essential skills needed in a democratic community consciously driven by charismatic and/or transformational leadership" (Rhetoric Society of Africa).
Your Call Is (Not That) Important to Us
Bring up the subject of customer service phone calls and the blood pressure of everyone within earshot rises exponentially. Otherwise calm, rational, and intelligent people go into extended rants about an industry that seems to grow more inhuman and unhelpful with every phone call we make. And Americans make more than 43 billion customer service calls each year. Whether it's the interminable hold times, the outsourced agents who can't speak English, or the multitude of buttons to press and automated voices to listen to before reaching someone with a measurable pulse -- who hasn't felt exasperated at the abuse, neglect, and wasted time we experience when all we want is help, and maybe a littl...
GENZ DIGITAL MARKETING : BRIDGING THE GAP OF WEB 2.0 THROUGH BUSINESS MANGAGEMENT
No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. GENZ Digital Marketing helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work.
Marketing and Gamification
Gamification plays a major role in individual and business decision-making in today’s digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and interactive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product. In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This ...
