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Religion and Consumer Behaviour
Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side...
Marketing and Gamification
Gamification plays a major role in individual and business decision-making in today’s digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and interactive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product. In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This ...
Ethnic Hospitality Marketing
Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within the ethnic dining sector. Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumers’ constructed meanings of authenticity, and how it is transmitted and received. It follows by exploring the marketing implications of ...
Research Anthology on Citizen Engagement and Activism for Social Change
Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to under...
Securing the Future through Sustainability, Health, Education, and Technology
Organized on 13th–15th December 2023, The 14th Annual International Research Conference of the Symbiosis Institute of Management Studies, (SIMSARC 2023) is based on the theme “Securing the Future through Sustainability, Health, Education and Technology”. It focuses on the need for a holistic approach to address the present challenges of the world while envisioning a resilient and prosperous tomorrow. It discusses the interconnections between Sustainability, Health, Education and Technology in fostering long-term well-being and addresses challenges and future opportunities.
Digital Transformation and Corporate Branding
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with arti...
Deepfakes and Their Impact on Business
Deepfakes are becoming a growing concern for businesses across industries. These technologies manipulate public perceptions, damage reputations, and create security risks by making it increasingly difficult to distinguish between real and fabricated media. For businesses, the impact of deepfakes range from the potential for brand impersonation and misleading marketing campaigns to serious cybersecurity threats, including financial fraud and identity theft. As deepfake technology evolves, companies must navigate the complex ethical, legal, and operational challenges it presents, adopting strategies to protect their brands, safeguard sensitive information, and maintain trust with customers. Th...
Corporate Social Responsibility and Marketing Ethics
Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR, and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR, and business ethics.
Examining the Roles of IT and Social Media in Democratic Development and Social Change
Social media has emerged as a powerful tool that reaches a wide audience with minimum time and effort. It has a diverse role in society and human life and can boost the visibility of information that allows citizens the ability to play a vital role in creating and fostering social change. This practice can have both positive and negative consequences on society. Examining the Roles of IT and Social Media in Democratic Development and Social Change is a collection of innovative research on the methods and applications of social media within community development and democracy. While highlighting topics including information capitalism, ethical issues, and e-governance, this book is ideally designed for social workers, politicians, public administrators, sociologists, journalists, policymakers, government administrators, academicians, researchers, and students seeking current research on social advancement and change through social media and technology.
Handbook of Research on Customer Loyalty
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
