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Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sal...
Ecosuss is a compilation of the work of 29 design students, 6 environmental studies students and one professor over a three-month period in the spring of 2008. The knowledge in this book was guided by over thirty years of research by Brian Burns and many others. The book is about "sussing out" the environmental consequences of industrial design in Canada. The aim is to build a bridge to the best knowledge available and to help young designers develop sustainable practices.
This student workbook is designed to accompany Braun and Anderson's Pathophysiology: Functional Alterations in Human Health. The workbook contains additional case studies and questions, test-taking strategies, quiz questions, and exercises involving concept mapping.
“Fans of live music will get a kick out of” this Texas Country Music Hall of Famer’s “fond but brutally honest memories, playing gigs with Willie Nelson” (Publishers Weekly). When it comes to Texas honky-tonk, nobody knows the music or the scene better than Johnny Bush. Author of Willie Nelson’s classic concert anthem “Whiskey River,” and singer of hits such as “You Gave Me a Mountain” and “I’ll Be There,” Johnny Bush is a legend in country music, a singer-songwriter who has lived the cheatin’, hurtin’, hard-drinkin’ life and recorded some of the most heart-wrenching songs about it. He has one of the purest honky-tonk voices ever to come out of Texas. And Bush...
Rules and strategies for more than 250 indoor and outdoor games, from darts to backgammon.
Get the inside scoop on the HBO hit comedy, Entourage, and learn what really happens when you make it big in Hollywood. If you don't know whether the following statements are true or false you need this book. 1) Vince spends $2,500 per month for Drama's vitamin supplements. (See page 76) 2) Ari Gold addressed this advice to Eric: "Be a man, or as much as a man as you can possibly be, for God f---ing sakes." (See page 103) 3) It is very easy to find a "ridiculously hot girl" in Los Angeles. (See page 129) Filled with exclusive interviews, fashion profiles of the main characters, listings of the real-life L.A. hotspots where the show has been filmed, and more than one hundred hilarious and previously unpublished images from Entourage's first four seasons. This book is an all-access guide to the glamorous world of Vince, E, Drama, Turtle, and Ari.
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In The Nanny Murder Case lawyer Jake Carter defends his client, Rosa Mendez, when she is charged with murdering the baby left in her care. The prosecution team appears to have a perfect case against Rosa. Jake has to turn to his lawyer friend, Boomer Grogan, for help in finding a needed expert witness. The two try a hard case in defending Rosa. The Nanny Murder Case also involves Fransisco Herrera, Jake's law partner, who is called on to save his old friend, Billy Bob Bradford, from a trip to the penitentiary for assault with a deadly weapon, his fists. Big Lou, Billy Bob's secretary, provides some startling information to aid Fransisco. Charlie Smith, the cowboy lawyer, a friend of Jake's also helps Jake settle a divorce case involving a million dollar racehorse. Charlie provides Jake with information about the race horse which is vital to the case. Jake's wife, Anna, has to contend with the attempts of Heather Alexander, a wealthy young widow, who is seeking to win the love of Jake. He must make a choice between the two women.