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Communication in Sport Management
This book presents cutting‐edge perspectives on Communication in Sport Management, a core component of contemporary sport business. Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‐disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‐edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal. Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
Sports and Violence
Sports and Violence is an edited collection arising out of the 2016 Sports and Violence Conference, hosted at the Ashland Center for Nonviolence at Ashland University, Ohio, USA. This volume contains 11 essays authored by a range of scholars reflecting on the confluence of violence within organized sports. The three sections of the book (history, theory, and practice) create a full-scale exploration of this topic. The authors not only detail past phenomena of sports violence, but also offer ethnographic and sociological explorations alongside philosophical treatments of sports violence. Crucial to the volume’s treatment of a wide range of phenomena associated with sports violence is not only how it addresses violence within sport, but also how it considers the ways that sport fosters and mitigates violence outside of sports, and how audiences and spectators contribute to, and are shaped by, the practice of sports.
Digital Marketing in Sports
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.
Sport Management in the Ibero-American World
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Marketing Analysis in Sport Business
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with ...
Sport Business in the United States
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
Elitesklavereien und Profifußball
Das Buch untersucht in einem globalhistorischen und komparativen Ansatz die Produktion und den Einsatz von Elitekörpern. Der Begriff Elitesklaverei bezeichnet die Verschleppung, jahrelange Ausbildung und Disziplinierung von Kindern, die dann in hohen und höchsten Positionen eingesetzt wurden und teils große Reichtümer besitzen konnten. Mit diesem Begriff werden die (elitären) asymmetrischen Abhängigkeitsverhältnisse von Palasteunuchen, Konkubinen, Militärsklaven und anderen beschrieben. Auf der Basis einer Arbeitsdefinition widmet sich die Arbeit potenziell neuen Formen von Elitesklaverei. Mittels eines dispositiv-analytischen Vorgehens wurden daher die asymmetrischen Abhängigkeitsverhältnisse des Elitesports, speziell des Fußballs, untersucht und mit den identifizierten Merkmalen von Elitesklaverei verglichen, um Kontinuitäten und Diskontinuitäten sichtbar zu machen. Das Ergebnis der Studie ist auch eine Aufforderung zu einer kritischen Auseinandersetzung mit den Auswirkungen auf Körper und Lebensläufe von Kindern heute.
Global Sport Business
Featuring original case studies of contemporary sport business and international perspectives, from leading scholars across North and South America, Europe and Asia, this book examines key research and practical issues in sport business management and marketing studies in both global and local contexts.
Functional Protein Microarrays in Drug Discovery
An ideal text for biotechnologists, protein chemists, and biochemists, Functional Protein Microarrays in Drug Discovery explores all aspects of functional protein microarrays, including basic principles, methods, and applications. The book discusses the generation of functional protein content and describes both standard and state-of-the-art fabrication methods. It reviews current and next generation approaches to assay detection and presents a wide range of applications, from biomolecular interaction discovery and characterization to immune response profiling. The book also addresses several fundamental computational issues, bioinformatics and data analysis.
Molecular Chaperones and Cell Signalling
This book reviews understanding of the biological roles of extracellular molecular chaperones. It provides an overview of the structure and function of molecular chaperones, their role in the cellular response to stress and their disposition within the cell. It also questions the basic paradigm of molecular chaperone biology - that these proteins are first and foremost protein-folding molecules. Paradigms of protein secretion are reviewed and the evolving concept of proteins (such as molecular chaperones) as multi-functional molecules for which the term 'moonlighting proteins' has been introduced is discussed. The role of exogenous molecular chaperones as cell regulators is examined and the physiological and pathophysiological role that molecular chaperones play is described. In the final section, the potential therapeutic use of molecular chaperones is described and the final chapter asks the question - what does the future hold for the extracellular biology of molecular chaperones?
