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Copywriting Second Edition
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Open a GLAM Lab
A Galleries, Libraries, Archives and Museums (GLAM) Lab is a place for experimenting with digital collections and data. This book describes how to open a GLAM Lab and encourages a movement that can transform organisations and communities.
Failing Gloriously and Other Essays
Failing Gloriously and Other Essays documents Shawn Graham's odyssey through the digital humanities and digital archaeology against the backdrop of the 21st-century university. At turns hilarious, depressing, and inspiring, Graham's book presents a contemporary take on the academic memoir, but rather than celebrating the victories, he reflects on the failures and considers their impact on his intellectual and professional development. These aren't heroic tales of overcoming odds or paeans to failure as evidence for a macho willingness to take risks. They're honest lessons laced with a genuine humility that encourages us to think about making it safer for ourselves and others to fail.A foreword from Eric Kansa and an afterword by Neha Gupta engage the lessons of Failing Gloriously and consider the role of failure in digital archaeology, the humanities, and social sciences.
Royal Historical Society Annual Bibliography of British and Irish History
The Royal Historical Society's Annual Bibliography of British and Irish History provides a comprehensive and authoritative survey of books and articles on historical topics published in a single calendar year. It is available before the end of the following year. The volume is divided into sections, to cover all periods of British and Irish history from Roman Britain to the end of the twentieth century, and is arranged alphabetically. It also includes sections on imperial and commonwealth history. Over two hundred journals are searched annually, and the editor's aim is to list all relevant books and articles published in the UK. Each section is edited by a specialist in the field; the whole is edited by Austin Gee for the Royal Historical Society. The book's contents are indexed by author, by place, by personal name, and by subject. The subject keywords enable scholars to trace publications in which they are interested, beyond the information conveyed in the title. The Annual Bibliography is the most complete and up-to-date bibliography of its type, and an indispensable tool for historians.
