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My Big Brain Book
"Illustrated book helping teenagers to understand how the brain works and why they may feel sad or anxious."--Provided by publisher.
Waiting for Your Cat to Bark?
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rew...
Buyer Legends
By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.By using Buyer Legends in your organization you will:* Improve communications - Your whole team will see and understand both the bigger picture and the important details* Improve execution - You will turn big directives into purposeful and more effective actions* Improve testing. You will understand how to plan and implement more effective and impactful tests * Make more money. You will see i...
Kinfolk
Although Kinfolk is primarily about the Flanery family of Floyd County, Kentucky, it also offers an insightful look at a way of life unique to Appalachian America. Kinfolk is certain to make you laugh, cry, and marvel at the bond that unites this intriguing family. It describes in great detail what it was like to farm steep hillsides and mountaintops without the aid of mechanized equipment; it illustrates the sport of foxhunting as was performed by mountain men during the middle of the twentieth century; it provides a historical look at significant gun battles between feuding families; but perhaps most importantly, it provides a genealogical chart showing how the Flanery/Flannery family is r...
Statement of Disbursements of the House
Covers receipts and expenditures of appropriations and other funds.
