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Summary: The New Rules of Marketing & PR
The must-read summary of David M. Scott's book: "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly". This complete summary of the ideas from David M. Scott's book "The New Rules of Marketing and PR" describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertising or try to get media publishers to pick up on material placed by your PR firm. Today, the internet has completely changed the rules of marketing and PR forever. In his book, the author predicts that the real marketing and PR challenges in the years ahead will be to stay at the cutting edge of the various internet-based ways of communicating with customers. This summary will teach you how to succeed in the future by harnessing the power of the internet in order to reach more customers than ever before. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Rules of Marketing and PR" and find out how you can keep up with the changes brought by the internet and use them to your advantage.
Summary: Faster Company
The must-read summary of Patrick Kelly and John Case's book: "Faster Company: Building the World's Nuttiest Turn-on-a-Dime Home-Grown Billion-Dollar Company". This complete summary of the ideas from Patrick Kelly and John Case's book "Faster Company" tells the story of Kelly's company PSS/World Medical Inc. and how it has become the leader in the medical supply industry. In their book, the authors explain how the company achieved its success by applying the principles of a faster company. This concept is a set of four building blocks and eleven commandments that allow any company in any industry to become a faster company, positioning itself to achieve and sustain a high-rate of on-going growth, regardless of external market conditions. By reading this summary, you will learn the principles of becoming a faster company and how you can apply them to your company. Added-value of this summary: • Save time • Understand key principles • Expand your business knowledge To learn more, read "Faster Company" and discover why you should become a faster company and how to do it.
Summary: Re-Inventing the Corporation
The must-read summary of John Naisbitt and Patricia Aburdene's book: "Re-Inventing the Corporation: Transforming Your Job and Your Company for the New Information Society". This complete summary of the ideas from John Naisbitt and Patricia Aburdene's book "Re-Inventing the Corporation" shows that there is currently a window of opportunity open to re-invent the way business and society is structured. This opportunity has been generated by two trends which have converged at this specific point in history. In their book, the authors explain that, as a result, the concept of the corporation as a business unit must be re-invented if the corporation is to remain the building block of the business infrastructure. This summary provides guidelines that you can follow to transform your job and your company in line with the new information society. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Re-Inventing the Corporation" and discover the key to evolving and moving towards the future.
Summary: Business @ the Speed of Thought
The must-read summary of Bill Gates' book: "Business @ the Speed of Thought: Using a Digital Nervous System". This complete summary of the ideas from Bill Gates' book "Business @ the Speed of Thought" shows that competitive business advantage in the 21st century will revolve around an organisation’s ability to adapt to changing circumstances rapidly. To achieve this, information needs to flow within the business enterprise efficiently. The best way to achieve this is by building a Digital Nervous System. A Digital Nervous System combines personal computer, internet and communication technologies. It will be the conceptual framework around which a better understanding of the challenges of t...
Summary: Management the Marks & Spencer Way
The must-read summary of Marcus Sieff's book: "Management the Marks & Spencer Way: Lead, Motivate and Succeed". This complete summary of the ideas from Marcus Sieff's book "Management the Marks & Spencer Way" shows that in business, in management and in life, a winning philosophy consists of 4 key factors: good relationships, commitment to quality and improvement, a spirit of co-operation and support for worthwhile community projects. In his book, the author explains how M&S has remained a top company by focusing on its customer and he analyses how good businesses create excellent interpersonal relationships He divides his recommendations into 10 themes; this summary demonstrates each of the themes and how they can help you on your way to success. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Management the Marks & Spencer Way" and discover management techniques that have ensured success for the world's biggest companies.
Summary: Becoming a Category of One
The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison". This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary – to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don’t just try and compete in your industry – create and dominate your own unique business category. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Becoming a Category of One" and excel in business differentiation.
Summary: Max-e-Marketing in the Net Future
The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy". This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.
Summary: Guerrilla Marketing Excellence
The must-read summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success". This complete summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with many times the resources and size. This summary presents the fifty golden rules for business success. Together, the rules give an insight into how marketing can be effective for any business of any size. According to the author, marketing is the single mo...
Summary: Conquering Uncertainty
The must-read summary of Theodore Modis' book: "Conquering Uncertainty: Understanding Corporate Cycles and Positioning Your Company to Survive the Changing Environment" This complete summary of the ideas from Theodore Modis' book "Conquering Uncertainty" shows that anticipating the future of a business and taking suitable action, particularly during times of rapidly changing competitive business conditions, can be challenging. However, business changes are not random and unpredictable – they actually align with seasons along a well defined pattern called ‘‘the S-curve’’. This summary explains that once a business can forecast which season will be next, actions can be taken to empow...
Summary: What Really Works
The must-read summary of William Joyce, Nitrin Nohria and Bruce Roberson's book: "What Really Works: The 4+2 Formula for Sustained Business Success". This complete summary of the ideas from William Joyce, Nitrin Nohria and Bruce Roberson's book "What Really Works" asks a fundamental question: "What is the secret to sustained business success?" In their book, the authors reveal the research they carried out in order to answer this question, which they summarise in one simple result: all successful companies master six specific management practices. This summary explains each of these practices and how you can implement them to boost the success of your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "What Really Works" and discover the key strategies for future success.
