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International Marketing Research
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
Samuel Craig, Senior
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The N*O*VO Nostalgia Movie Quiz and Information Book
The N*O*VO Nostalgia Movie Quiz and Information Book by David Cameron Dunn, Ph.D. The N*O*VO Nostalgia Movie Quiz and Information Book was written as a labor of love by a cinephile. Its intended audience is the kindred spirits out there who not only relish the “good, old films and players,” but who also enjoy being asked questions about them. The book goes a step further by quantifying the difficulty of the questions, providing the readers with the opportunity to record their “scores” and “batting averages.” Not only may the individual assess his or her personal expertise in the realm of motion picture lore, but also in the competitive way with family and friends as a game. In addition to the quiz section, which comprises the pronounced majority of the book, the readers will also find several interesting informational appendices. In view of the above, the reader will find this work to be set apart from the many other similar entries on the shelves!
Global Marketing Strategy
Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider business activities in North America, Europe and Asia.
Marketing and Multicultural Diversity
As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
