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The Sow's Ear Café
In her late 30s, Lucie Tanguay is a self-reliant, lippy livewire when her high-pressure, upscale Vancouver life suddenly and shockingly unravels. With help from one of her few trusted friends, Lucie gets out of town and starts looking... for what? She doesn’t know. Car trouble maroons her in the small town of Sweetgrass, Alberta, where she takes a temporary job in a local café. She begins soaking in the natural beauty and drama of her surroundings, and comes to form close bonds with people in town. Sweetgrass becomes as much a state of mind for Lucie as a place she just might want to call home. She falls in love in a brand-new way, her world-view utterly altered. Then a series of frightening events causes another seismic shift in Lucie’s life, thrusting her into danger and suspicion – a terrifying situation in which she must learn to balance her long-held toughness with her newfound faith in love. A lyrical, contemporary romantic drama, The Sow’s Ear Café tracks one woman’s path to healing through spectacular landscape, friends, and love.
International Communications Strategy
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practit...
Positive Sports
Positive Sports: Professional athletes and mentoring youth shows the giving side of professional sports and how it leaves a lasting impact on our communities. It talks about the impact of sport--how it benefits youth and challenges at the grassroots level. Featured are examples of individuals inspired by sport, league-driven community programs, and professional sports role models such as--Paul Kariya, Jarome Iginla, Vince Carter, Shareef Abdur-Rahim, Lawrence Funderburke, Doug Gilmour, and many more.
Pain and Passion
The wild blood-on-the-mat saga of the rise and fall of the infamous Stampede Wrestling company.
Ready, Aim, Specialize!
Offering established and novice freelancers suggestions on specializing, this handbook guides writers towards more successful careers. As this analysis demonstrates, when freelancers concentrate on one type of writing rather than being a general freelancer, they discover a lucrative niche in the writing market. Using the advice supplied in this reference, writers will be able to make more money, focus their careers, and learn a more effective way of freelancing. The book lays out the basics of 10 key markets--including health, parenting, and home and garden--and provides a series of interactive exercises to help discover which is the writer's best fit. Published writers and unpublished hopefuls alike will benefit from this valuable and informed guidebook.
Fundamentals of Public Relations and Marketing Communications in Canada
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing ...
The Handbook of Political Economy of Communications
Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies and is now established as a core element in university programmes around the world. The Handbook of Political Economy of Communications offers students and scholars a comprehensive, authoritative, up-to-date and accessible overview of key areas and debates. Combines overviews of core ideas with new case study materials and the best of contemporary theorization and research Written many of the best known authors in the field Includes an international line-up of contributors, drawn from the key markets of North and Latin America, Europe, Australasia, and the Far East
Are Athletes Good Role Models?
Do marketers need to adopt a stricter moral clause to police athlete behavior? To what degree do sports scandals reflect culture at large? How can athletes lead in combating homophobia? The informative edition tackles these questions and debates surrounding athletes as role models. Readers are offered a diverse set of perspectives on the topic through a variety of essays and articles.
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Political Communication in Canada
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper’s image is managed, and politicians’ use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.
