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Generational Selling Tactics that Work
Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.
Motivating the "What's In It For Me?" Workforce
Advance praise for Motivating the "What's In It For Me?" Workforce "The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company. This book is a masterful tool for developing the skills required for managing multigenerational teams. It is a must-have for executives at all levels who are responsible for a company's greatest asset: its people." --Phebe Port, Vice President Global Management Strategies,The Estee Lauder Companies "Motivating the 'What's In It For Me?' Workforce has given our managers good ideas about l...
Faithfully Different
Welcome to Your Place in a Worldview Minority In an increasingly secular society, those who have a biblical worldview are now a shrinking minority. As mainstream culture grows more hostile toward the Bible’s truths and those who embrace them, you’ll face mounting pressures—from family, friends, media, academia, and government—to change and even abandon your beliefs. But these challenges also create abundant opportunities to stand strong for Christ and shine light to those hurt by the darkness of our day. In Faithfully Different, author and apologist Natasha Crain shares how you can live out your faith with conviction, discernment, and courage. You’ll be equipped to identify and res...
The Great Work of Your Life
An inspiring meditation on living a purposeful life draws on the wisdom of the Bhagavad Gita to present the spiritually relevant story of a young warrior in crisis and God in disguise.
The Gen-Savvy Financial Advisor
There have been big changes in consumers' buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients' age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generational lines and this book is the definitive guide to tailoring financial services and building relationships with clients based on these new generation-specific expectations and experiences. Whole chapters are devoted to each of the four generations - Matures, Baby Boomers, Generation Xers, and Millennials - and their unique approaches to finance and investing. Marston offers detailed guidelines and an arsenal of proven techniques to help the advisor best serve investors of all ages. Through this book, Marston conveys the changing demographics and shifting experiences that are giving many financial advisors anxiety they haven't felt since the Great Recession. But he also shares a path forward.
The Enduring Advisory Firm
A guide for financial advisors who are ready to embrace new opportunities The Enduring Advisory Firm is a book for the forward-thinking financial advisor. Financial advisement is traditionally a hands-on field, so few in the industry feel threatened by the shifting social and technological landscape. In this book, Mark Tibergien—routinely named one of the most influential people in the financial services world—and Kim Dellarocca make a compelling case for taking a closer look at technology and other big-deal industry trends in order to move the business of financial advice into the next stage of its evolution. Combining a facts-based approach with case studies and examples from the field...
Time to Get Real!
This book is a unique guide to life and career planning providing you with a step-by-step approach to create your intentional life. It is market and time-tested, filled with instructive case studies, inspiration, and interactive exercises, enabling you to unlock those things within that lead to personal satisfaction and success.
The Perfect Labor Storm 2.0
Jobs are changing. Workforce growth is slowing. The population is aging. Educational attainment levels are lagging. Skill gaps are rising. Generations are clashing. Any one of these events individually could trigger a significant problem for employers. But combined these workforce trends are creating the Perfect Labor Storm 2.0, unprecedented demographic and economic events that will force employers to change the way they do business. In this completely revised and updated second-edition book, author Ira S. Wolfe creates a vivid and sometimes frightening image of what future workforces will look like through his use of trends, facts and statistics. He then offers recommendations for recruiti...
