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Cultura da inovação e propriedade intelectual
Esta obra nasceu do propósito de congregar relatos de ações e estudos sobre a Cultura da Inovação e a Propriedade Intelectual, a partir de uma abordagem multidisciplinar que inspira a Agência de Inovação Tecnológica (AGIT) e o Programa de Pós-Graduação em Administração (PPGAd), ambos da Universidade Regional de Blumenau (FURB), recebendo contribuições de diversos Estados do Brasil. Além de Santa Catarina, a obra congrega trabalhos dos estados do Maranhão, Paraíba, Minas Gerais, Paraná e Rio Grande do Sul. Os relatos envolvem assuntos e abordagens plurais, que denotam o vasto horizonte que a Inovação e os direitos de Propriedade Intelectual assumem no contemporâneo
Amazon Fruits: An Ethnobotanical Journey
This is the first comprehensive listing of Amazon fruits from an ethnobotanical perspective. This detailed book covers 50 botanical families, 207 species, in the Amazon including how the people of each region use them. It is lavishly illustrated with high-quality photographs taken by the author, an extensive list of references, and Dr. Smith’s latest, meticulous research. This book should be a foundational work for scholars working in the plant sciences, researchers in ethnobotanical studies, and general interest scholars seeking more detailed information on the latest research by a leading scientist in the Amazon.
Water and Sanitation Services
Focusing on how to provide clean water for all - one of the key Millennium Development Goals, this book integrates technical and social perspectives. A broad, international range of case studies are provided, from developed, middle income and developing countries, in Europe, Asia, Africa, and the Americas.
Introducing Social Semiotics
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Antimalarial Natural Products
This volume begins with a short history of malaria and follows with a summary of its biology. It then traces the fascinating history of the discovery of quinine for malaria treatment, and then describes quinine’s biosynthesis, its mechanism of action, and its clinical use, concluding with a discussion of synthetic antimalarial agents based on quinine’s structure. It also covers the discovery of artemisinin and its development as the source of the most effective current antimalarial drug, including summaries of its synthesis and biosynthesis, its mechanism of action, and its clinical use and resistance. A short discussion of other clinically used antimalarial natural products leads to a detailed treatment of additional natural products with significant antiplasmodial activity, classified by compound type. Although the search for new antimalarial natural products from Nature’s combinatorial library is challenging, it is very likely to yield new antimalarial drugs. This book thus ends by identifying ten natural products with development potential as clinical antimalarial agents.
Multimodality, Learning and Communication
This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporar...
Drug Discovery Toxicology
As a guide for pharmaceutical professionals to the issues and practices of drug discovery toxicology, this book integrates and reviews the strategy and application of tools and methods at each step of the drug discovery process. • Guides researchers as to what drug safety experiments are both practical and useful • Covers a variety of key topics – safety lead optimization, in vitro-in vivo translation, organ toxicology, ADME, animal models, biomarkers, and –omics tools • Describes what experiments are possible and useful and offers a view into the future, indicating key areas to watch for new predictive methods • Features contributions from firsthand industry experience, giving readers insight into the strategy and execution of predictive toxicology practices
Semiótica social, multimodalidade, análises, discursos
Numa era tão marcada por excessos, criar, interpretar e refletir são práticas cada vez mais complexas e necessárias. Nesse sentido, este livro busca fomentar essas habilidades, apresentando estudos que discutem processos de produção de sentidos. Além disso, as análises de textos reunidas neste livro destacam contribuições da Semiótica Social — e dos seus desdobramentos, como a Abordagem Multimodal e a Gramática do Design Visual — para áreas como Linguística, Ensino, Comunicação, Artes e tantas outras.
