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NOW IN PAPERBACK!!!Ford's Mustang, launched on April 17, 1964, became the Official Car of the Baby Boom. It was a fortuitous accident of timing and a brilliant result of product planning. This sleek, stylish automobile launched the "Pony Car" genre with a staggering 417,000 sales in its first year. Through 40 years of tough competition from Chrysler and General Motors, the Mustang has survived and outlasted them all. Dozens of interviews bring insight to the 40-year-old story, the on-going legend, and the Mustang's future.'
User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance
User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead. To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings alon...
As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for "mayor" or "chief magistrate"; the nickname of the governor who signed UT into existence was "The Old Alcalde."
A classic political philosophy text, available again The revival of political philosophy has frequently assumed that a theory of human well-being and fulfillment is necessary, preoccupied with questions of epistemology and technical conceptual analysis. In instances where the nature of the human good is considered, the paradigm of autonomous individualism customarily dominates. In Character, Community, and Politics, Cochran moves away from these prevailing ideas to develop a communal theory of political order, helping to redefine a number of fundamental, but often neglected, ideas. Chief among them are commitment, community, responsibility, and character—concepts Cochran develops through discussions of authority, freedom, pluralism, and the common good. Drawing on a wide variety of fields, such as philosophy, ethics, literature, moral theology, and sociology, the author renews these concepts to outline a theory of human life and political order distinct from sclerotic categories such as conservatism, socialism, radicalism, or Marxism.
To do what no other magazine does: Deliver simple, delicious food, plus expert health and lifestyle information, that's exclusively vegetarian but wrapped in a fresh, stylish mainstream package that's inviting to all. Because while vegetarians are a great, vital, passionate niche, their healthy way of eating and the earth-friendly values it inspires appeals to an increasingly large group of Americans. VT's goal: To embrace both.
Vol. 2 includes index.
As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for "mayor" or "chief magistrate"; the nickname of the governor who signed UT into existence was "The Old Alcalde."
The ultimate guide to UX from the world’s most popular resource for web designers and developers Smashing Magazine is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX). The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects. The authors share their top tips from their collective 30 years of working in UX including: Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, s...