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Global Marketing Strategy
Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.
China's Rise and the Chinese Overseas
Since the 1978 opening up of China and her active engagement in economic reformation and modernization, China has become a truly global economic power. These developments have, consequently, had an impact on ethnic Chinese people living across the world. Traditionally, the study of immigrant communities has focused on internal factors, such as the leadership and social organization of the actors inside the communities. This book, however, turns attention to the exogenous factors, which have helped shape the lives of the Chinese diaspora. In doing so, it provides a valuable contribution to the recent literature, which focuses on the effect of globalisation on the Chinese overseas. Using a num...
Autonomous Robots and Agents
This book collects the extended versions of the best papers presented at the 3rd International Conference on Autonomous Robots and Agents, ICARA 2006, held at Palmerston North, New Zealand, December, 2006. It covers theoretical and methodological aspects of incorporating intelligence in autonomous robots and agents, detailing the collaborative efforts and methods needed to overcome challenges faced in the real world and accomplish complex tasks.
Big White Lie: Chinese Australians in White Australia
This book pays close attention to Chinese migration patterns, debates, social organisations and their business and religious lives and shows that they had every right to be counted as Australians, even in White Australia. It provides a refreshing new perspective on the importance of the Chinese in Australia's past.
Standards, Quality Control, and Measurement Sciences in 3D Printing and Additive Manufacturing
Standards, Quality Control and Measurement Sciences in 3D Printing and Additive Manufacturing addresses the critical elements of the standards and measurement sciences in 3D printing to help readers design and create safe, reliable products of high quality. With 3D printing revolutionizing the process of manufacturing in a wide range of products, the book takes key features into account, such as design and fabrication and the current state and future potentials and opportunities in the field. In addition, the book provides an in-depth analysis on the importance of standards and measurement sciences. With self-test exercises at the end of each chapter, readers can improve their ability to take up challenges and become proficient in a number of topics related to 3D printing, including software usage, materials specification and benchmarking. - Helps the reader understand the quality framework tailored for 3D printing processes - Explains data format and process control in 3D printing - Provides an overview of different materials and characterization methods - Covers benchmarking and metrology for 3D printing
Eco-city Planning
Eco-city planning is a key element of urban land use planning in perspective and of ongoing debate of environmental urban sustainable development with a spatial and practical dimension. The conceptual basis of ecological planning is that we can no longer afford to be merely human-centred in approach. Instead, the interdependency of human and non-human species has forced us to appreciate the ‘rights’ and ‘intrinsic values’ of non-human species in our pursuit for a sustainable ecosystem. This volume has as approach an emphasis on environmental planning policies whereby, for example, energy saving, anti-pollution measures, use of non-car modes, construction of green buildings, safeguarding of nature and natural habitats in urban areas, and use of more renewable resources are promotional norms. Their aims and leading outcome serve to protect the Earth from adverse effects of global warming and different sources of pollution threatening the quality of life of human societies.
Principles of Photonics
A comprehensive and self-contained introductory text covering all the fundamental concepts and major principles of photonics.
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Population Mobility, Urban Planning and Management in China
This volume contains essays that examine contemporary urban and regional planning and development in China. Through in-depth theoretical and empirical analysis, it provides insights into the urban policies and operational mechanisms of this colossal transitional economy which has presented unprecedented challenges and dynamics. Inside, readers will discover the causes and consequences of rapid urbanization that have led to a series of environmental, economic and social planning and management measures designed to achieve quality urban living. The essays also detail efforts in adopting the latest options in city building such as specific urban planning approaches in developing large city regi...
