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YouTubers
Two billion people now watch YouTube. Yet stars such as KSI and PewDiePie mystify many. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success? Chris Stokel-Walker has spoken to more than 100 insiders for this – the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry, while getting the facts on brand deals, burnout and authenticity. Delve into the real lives of YouTubers, discover their true impact on society, and see the future of social media.
Proxies
How those with the power to design technology, in the very moment of design, are allowed to imagine who is included--and who is excluded--in the future. Our world is built on an array of standards we are compelled to share. In Proxies, Dylan Mulvin examines how we arrive at those standards, asking, "To whom and to what do we delegate the power to stand in for the world?" Mulvin shows how those with the power to design technology, in the very moment of design, are allowed to imagine who is included--and who is excluded--in the future. For designers of technology, some bits of the world end up standing in for other bits, standards with which they build and calibrate. These "proxies" carry spec...
Videocracy
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to wa...
Alpha City
How London was bought and sold by the Super-Rich, and what it means for the rest of us Who owns London? Today, the city is the epicentre of the world’s financial markets, an elite cultural hub, and a place to hide one’s wealth. In Alpha City, Rowland Atkinson tells the story of eager developers, sovereign wealth, and grasping politicians, all of which paved the way for the plutocratic colonisation of the cityscape. Atkinson moves through the gated communities and the mega-houses of the urban elite, charting how the rich live and their influence on the disturbing rise in evictions and displacements from the city. The book, fully updated, also looks at the capital’s prospects in the aftermath of Brexit and the pandemic, showing how the super-rich may capitalise on the crisis, increasing inequality and hardship.
The Revolution Will Be Tweeted?
The media have been clamouring to call the events of 2010-11 a social media revolution. However their snap judgements misconstrue the real history of the revolution which has unseated successive dictators around the Middle East and North Africa.In The Revolution Will Be Tweeted Chris Stokel-Walker investigates the complexity of the Middle East and North African revolutions and explores the multi-layered circumstances which so engaged the world.Heroism on the ground, rather than online, caused some of the most feared dictators in the region from their palaces and into exile. The media outlets who were so quick to ascribe credit to the internet were themselves responsible for carrying the revolutionary momentum and cause to an ever-wider global audience.
How Stella Learned to Talk
'A wonderful book.' - Temple Grandin, author of Animals in Translation Understand what your canine best friend is thinking with this New York Times bestselling handbook. An incredible, revolutionary true story and surprisingly simple guide to teaching your dog to 'talk' from speech-language pathologist Christina Hunger, who has taught her dog, Stella, to communicate using simple paw-sized buttons associated with different words. How Stella Learned to Talk is part memoir and part how-to guide. It chronicles the journey Christina and Stella have taken together, from the day they met, to the day Stella 'spoke' her first word, and the other breakthroughs they've had since. It also reveals the techniques Christina used to teach Stella, broken down into simple stages and actionable steps any dog owner can use to start communicating with their best four-legged friend. Filled with conversations that Stella and Christina have had, as well as the attention to developmental detail that only a speech-language pathologist could know, How Stella Learned to Talk is the indispensable dog book for you and your puppy pal.
Digital Diplomacy
Through conversations with State Department officials, ambassadors, public relations executives, public policy experts, and academics, Digital Diplomacy explores what it means to be innovative in foreign policy and diplomacy. These leading experts explain what are the new dynamics, developments, trends, and theories in diplomacy brought on by the digital revolution in which non-state actors play an active role. Such access now provides diplomats the means to influence the countries they work in on a massive scale, not just through elites. The book’s focus on innovative approaches shows how both public and traditional diplomacy have been transforming foreign policy in the 21st century, highlighting new means and trends in conducting diplomacy and implementing foreign policy. The enhanced e-book version features interviews with the experts who appear in the book, including Carne Ross, the “rock star” of digital diplomacy; Teddy Goff, the Digital Director for President Obama's 2012 Campaign; Lara Stein, Director of TEDx; Ambassador David Thorne, Senior Advisor to the Secretary of State, and more.
Attention Factory
How did Tik Tok rise so fast? Who's really behind China's first truly global internet giant? In 2012, ByteDance was just a handful of geeks working out of a scrappy four-bedroom Beijing apartment. Today, it's the world's fastest-growing tech behemoth worth over $100 billion. Written by China internet specialist and internationally recognized speaker Matthew Brennan and edited by TechCrunch journalist Rita Liao. Attention Factory is packed with over 300 pages of original analysis and exclusive reporting that you cannot find elsewhere. The rise and fall of Vine and Musical.ly The company's iconic founder, Zhang Yiming The original China version of TikTok--Douyin ByteDance's first flagship app, Toutiao The power of short video memes And so much more... Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company's success. A creative blend of storytelling and analysis, Attention Factory is perfect for business professionals, technology firm investors, and anyone passionate about how the internet is impacting our lives. Get it now.
The Metaverse: And How It Will Revolutionize Everything
INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phen...
Good Data
AN FT BUSINESS BOOK OF THE MONTH The book that will make you rethink everything you thought you knew about data, privacy and the future of Big Tech. 'We are currently living in a moment of extreme pessimism about data. This book will change your mind.' Almost everything we do generates data. Digital technology is now so pervasive that it's very hard to escape its influence, and with that growth comes fear. But whatever the news has told you about data and technology, think again. Data expert and tech insider Sam Gilbert shows that, actually, this data revolution could be the best thing that ever happened to us. Good Data examines the incredible new ways this information explosion is already ...
