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Handbook of Hospitality Marketing Management
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Alternative and Complementary Therapies for Cancer
Cancer is a common disease with a devastating impact on the physical and psychological well being of patients. The diagnosis of cancer brings upon many clinical challenges and questions for which clear and simple answers are not always provided by modern medicine. To date, only limited therapeutic options are available for patients with advanced cancer. The recent shift toward targeted therapies has improved substantially patient’s survival, however, relapses are frequent and cure remains rare. This led patients and many health care managers to shift attention to the holistic approach of traditional medicine particularly preparations from herbal products to manage and alleviate the disease...
Strategies for Sustainable Air Services Development
Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this book fills in this knowledge gap. Strategies for Sustainable Air Services Development unwraps the process of decision-making in establishing airlinks from the airline’s perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organizations, local investment agencies and regional development agencies. Developed from rigorous academic research and analysis of a myriad of data sources that include interviews, surveys and workshops with ...
Interdisciplinary Perspectives on Covid-19 and the Caribbean, Volume 1
Caribbean countries have had to navigate multiple crises, which have tested their collective resolve through time. In this regard, the region’s landscape has been shaped by an interplay of vulnerability and resilience which has brought to the fore possibilities and contradictions. It is within this context that the effects of the COVID-19 pandemic must be considered. Interdisciplinary Perspectives on Covid-19 and the Caribbean, Volume 1: The State, Economy and Health provides a comprehensive, multi- and interdisciplinary assessment of the impact of the COVID-19 pandemic, using the Caribbean as the site of enquiry. The edited collection mobilises critical perspectives brought to bear on res...
COVID-19, Law, and Regulation
COVID-19 is the most severe pandemic the world has experienced in a century. This book analyses major legal and regulatory responses internationally to COVID-19, and the impact the pandemic has had on human rights and freedoms, governance, the obligations of states and individuals, as well the role of the World Health Organization and other international bodies during this time. The authors examine notable legal challenges to public health measures enforced during the pandemic, such as lockdown orders, curfews, and vaccine mandates. Importantly, the book contextualizes the legal analysis by examining the broader social and economic dimensions of risks posed by the pandemic. The book consider...
The Routledge Handbook of Destination Marketing
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Tourism Destination Management
This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and comm...
Bookseller
Vols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.
The Bonn Handbook of Globality
This two-volume handbook provides readers with a comprehensive interpretation of globality through the multifaceted prism of the humanities and social sciences. Key concepts and symbolizations rooted in and shaped by European academic traditions are discussed and reinterpreted under the conditions of the global turn. Highlighting consistent anthropological features and socio-cultural realities, the handbook gathers coherently structured articles written by 110 professors in the humanities and social sciences at Bonn University, Germany, who initiate a global dialogue on meaningful and sustainable notions of human life in the age of globality. Volume 1 introduces readers to various interpretations of globality, and discusses notions of human development, communication and aesthetics. Volume 2 covers notions of technical meaning, of political and moral order, and reflections on the shaping of globality.
