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Processes of Transposition
The essays collected in this book focus on the multi-faceted relationship between German/Austrian literature and the cinema screen. Scholars from Ireland, Great Britain, Germany, Switzerland, Luxembourg, Portugal, USA and Canada present critical readings of a wide range of transpositions of German-language texts to film, while also considering the impact of cinema on German literature, exploring intertextualities as well as intermedialities. The forum of discussion thus created encompasses cinematic narratives based on Goethe’s Faust, Kleist’s Marquise of O..., Kubrick’s film version of Schnitzler’s Dream Story and Caroline Link’s Oscar-winning adaptation of Stefanie Zweig’s nove...
Perspectives on Operations Research
This volume presents state-of-the-art models, algorithms, and applications of quantitative methods in management and economics. The papers are clustered into four parts, focusing on optimization issues, applications of Operations Research in production and service management, applications of Operations Research in logistics, and interdisciplinary approaches.
Operations Research Proceedings 2003
This volume contains a selection of papers referring to lectures presented at the symposium "Operations Research 2003" (OR03) held at the Ruprecht Karls-Universitiit Heidelberg, September 3 - 5, 2003. This international con ference took place under the auspices of the German Operations Research So ciety (GOR) and of Dr. Erwin Teufel, prime minister of Baden-Wurttemberg. The symposium had about 500 participants from countries all over the world. It attracted academians and practitioners working in various field of Opera tions Research and provided them with the most recent advances in Opera tions Research and related areas in Economics, Mathematics, and Computer Science. The program consisted...
German Cinema
Edited book offering a survey of recent German cinema >
An Empirical Investigation Into Chinese Generation Y Car Purchasing Behavior
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China's Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has current...
Grand Urban Rules
"Grand Urban Rules offers a compilation and discussion of significant rules invented and implemented by European, North American, and Asian cities. The reader does not only get an overview of the functionality and repercussions of these rule sets but also gains insight into the context and situation of the specific city through the lens of rule-based governance: a citys code as the inverted, abstracted and extracted image of a citys actual situation. Setting standards is first and foremost a cultural act. We map cities by their rules! The publication is based on a database of approximately 100 relevant urban rules researched over the past three years at the ETH Zurich. These rules describe built form with regard to physical characteristics, qualities, and consequences as well as the distribution of program, density, urban performance, and aesthetics."--Publisher's description.
Quality by Design for Biopharmaceutical Drug Product Development
This volume explores the application of Quality by Design (QbD) to biopharmaceutical drug product development. Twenty-eight comprehensive chapters cover dosage forms, liquid and lyophilized drug products. The introductory chapters of this book define key elements of QbD and examine how these elements are integrated into drug product development. These chapters also discuss lessons learned from the FDA Office of Biotechnology Products pilot program. Following chapters demonstrate how QbD is used for formulation development ranging from screening of formulations to developability assessment to development of lyophilized and liquid formats. The next few chapters study the use of small-scale and...
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China’s Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has curre...
Heinrich von Kleist: Style and Concept
The impact of Heinrich von Kleist unfolds between precise depictions and moral extremes. Crystallized in words, his characters appear as paradigms of human fallibility. Their passions and obsessions, their inadequacies and longings are captured in a writing style that reveals its influence even in novels and plays of the twentieth century. This volume takes the literary reception of Kleist as one of its focal points and, furthermore, considers the author's oeuvre and his life on the occasion of the 200th anniversary of his death.
