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The Persuasion Code
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion...
Neuromarketing
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
The Serenity Code
The COVID-19 crisis has recently raised levels of stress, anxiety, and depression (SAD) for millions of people worldwide. As a result, humans are experiencing more mental health struggles than at any time in our recent history. However, many conventional pharmacological and therapeutic options do not work. Also, a large portion of the population does not have access to affordable and straightforward solutions to mediate the worse symptoms of SAD. Therefore, it is urgent and essential to focus on innovative ways to mitigate the serious risks caused by this troubling situation.The Serenity Code presents a scientific formula to protect millions of people from the toxic and sometimes life-threat...
Selling to the Old Brain
Each book also contains one folded 18"x36" poster with illustrations by Xplane.
Zero To Everyone
How can you move from being a whisper to a loud echo in the crowded marketplace of ideas and products? Are you an entrepreneur struggling to make your voice heard? Or a marketer grappling with the dynamics of brand loyalty and consumer behavior? This book is your compass in the ever-evolving landscape of customer engagement. Dive into the intricacies of psychology in marketing, unravel the enigma of branding, and master the art of persuasive advertising. How do luxury brands enchant? How do you create superfans out of ordinary customers? With a blend of practical wisdom and innovative strategies, "Zero to Everyone: The Marketing Playbook to Become Visible in the Marketplace" is the guide you've been waiting for. Penned by Akash Jaiswal, a mastermind in customer engagement, this book is a beacon for those ready to conquer the world of marketing. If you want to make a lasting impression in the market, turn ears to your story, and make hearts beat in sync with your brand, this book is your war cry. Does this sound like something you were missing till now? Then "Zero to Everyone" is your next must-read. Seize your copy now and embark on the journey from anonymity to market dominance.
The Advantage-Makers
Some leaders consistently see possibilities others miss. They learn more, learn faster, and transform their insights into breakaway strategies. They are more effective collaborators, more powerful influencers, better at handling adversity, and dramatically more successful at execution. They are the Advantage-Makers. Their winning skills are not innate: they are entirely teachable and learnable. Steven Feinberg has been teaching these skills to executives for more than twenty years: leaders who’ve gone on to transform their organizations. Now, it’s your turn. In this book, Feinberg helps you master every skill Advantage-Makers need. He doesn’t just exhort you to “think different”: h...
Make Your Brain Work
Everyone wants to be more effective at work and to get maximum impact from minimum effort. Make Your Brain Work shows you how to do this, using the latest insights from neuroscience about how our mind works and what really makes us tick. Author Amy Brann is an expert in brain science, but you don't have to be: she has distilled the key findings you need into non-technical, practical guidance. Read this clear, engaging book and discover the things you can do to get yourself functioning at the top of your capabilities, more of the time. Learn the habits, techniques and behaviours that will get you the results you want, by making your brain work for you. Leave stress, overwhelm, negative moods and poor time management behind - Make Your Brain Work is your passport to a new improved you!
How do we tell you what your customers can't tell you?
Decoding The Language of Consumer Mind The results obtained from consumer neuroscience studies show us that traditional marketing research methods are not always sufficient to understand what the consumer really thinks and to reach reliable insights about them. So how can we uncover real consumer insights? In this regard, neuromarketing guides us just like a consumer guide. With this book, you will learn practical ways to benefit from neuromarketing for your marketing strategies, and you will find the details of how we adapt the data we obtain from neuromarketing research to marketing strategies in an understandable way, with real examples and applications. This book will not only give you information, but will also take you one step forward in the marketing world. Are you ready?
Advances in Flavours and Fragrances
The chemistry of flavours and fragrances is of great interest to academics and industrialists alike. Bringing together international contributors, this book presents the most recent research in this key area. Diverse topics such as structure-activity relationships; analytical techniques; natural products and essential oils; and organic and bioorganic chemistry are discussed, along with flavours and foods. Advances in Flavours and Fragrances: From the Sensation to the Synthesis will be a welcome addition to the bookshelves of all practitioners with a common interest in this fascinating area.
