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Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Packed with experiential exercises, self-assessments, and group activities, Management Fundamentals: Concepts, Applications, and Skill Development, Tenth Edition develops essential management skills students can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current cases and examples to illustrate management concepts in today’s ever-changing business world. This fully updated new edition provides in-depth coverage of key AACSB topics such as diversity, ethics, technology, and globalization. New to this Edition: New Cases New and expanded coverage of important topics like generational differences, sexual harassment, AI, cybersecurity, entre...
Este libro refleja cómo navegar en tiempos de crisis es un reto directivo que requiere adaptación, creatividad moral y una visión amplia y optimista para sortearla acertadamente. Nunca un marino podrá cambiar el viento y las olas, pero puede adaptar sus velas, orientar a toda su tripulación y recalcular la ruta para poner su proa hacia el destino. [...] esta obra evidencia cómo en tiempos de crisis el liderazgo y la alineación con una comunicación oportuna y clara son determinantes. Es durante la crisis cuando el empresario, el directivo y el emprendedor sacan la casta empresarial. En la crisis es necesario contar con todos los elementos para tomar decisiones en aguas turbias y este libro reúne de la mejor manera todos los elementos clave de la empresa para sortearla y para crear oportunidades.
El lector tiene en sus manos un libro que ha sido construido a lo largo de una década de experiencias del grupo de investigación en Discapacidad, Políticas y Justicia Social, liderado por una apasionada académica enamorada de la educación y, especialmente, de las posibles transformaciones educativas. El texto aboga por una educación inclusiva con calidad y equidad para todos y todas sin distinción, y reconoce la necesidad de pasar de la teoría a la acción de la mano del enfoque sombrilla denominado DISEÑO UNIVERSAL PARA EL APRENDIZAJE. El valor del texto radica en recoger experiencias de aplicación de DUA en las aulas colombianas, desde la primera infancia hasta la secundaria, lideradas por maestros, maestras y profesionales colombianos comprometidos con el cambio educativo. Desde el 2009, cuando la autora se formó en el Diseño Universal para el Aprendizaje, de la mano de su creador, el psicólogo David Rose del grupo de CAST de la Universidad de Harvard, Estados Unidos.
There are 108 sonnets in “Astrofel and Stella� by Sir Philip Sydney. One hundred and eight pieces that together make up total perfection and closure that would not possible if some of them did not exist. Analogically, fashion is like a poem. It is made up of different elements that tell a story with the rhythm and tension that achieves harmony. The only difference is that this is a poem that changes and evolves. The pages of this book present the 108 "sonnets" that make up and define the world of fashion today and provide a unique and inspired design source for both professional designers and fashion design enthusiasts.
Food safety awareness is at an all time high, new and emerging threats to the food supply are being recognized, and consumers are eating more and more meals prepared outside of the home. Accordingly, retail and foodservice establishments, as well as food producers at all levels of the food production chain, have a growing responsibility to ensure that proper food safety and sanitation practices are followed, thereby, safeguarding the health of their guests and customers. Achieving food safety success in this changing environment requires going beyond traditional training, testing, and inspectional approaches to managing risks. It requires a better understanding of organizational culture and ...
The rule of law provides the foundation for communities of opportunityand equity - communities that offer sustainable economic development,accountable government, and respect for fundamental rights.Executive SummaryThe World Justice Project (WJP) joins efforts to producereliable data on rule of law through the WJP Rule of LawIndex 2015, the fifth report in an annual series, whichmeasures rule of law based on the experiences andperceptions of the general public and in-country expertsworldwide. We hope this annual publication, anchoredin actual experiences, will help identify strengths andweaknesses in each country under review and encouragepolicy choices that strengthen the rule of law.The WJ...
En los últimos años la investigación sobre el arte rupestre en Colombia se ha acrecen tado de forma sustancial. Paralelamente, este objeto arqueológico ha cobrado centra lid.ad en las discusiones sobre el patrimonio cultural y se han realizado ingentes esfuerzos para conservarlo. Después de varias décadas en que pasó prácticamente inadvertido por los académicos, el arte rupestre es hoy día motivo de atención y debate. Este libro reúne algunos de los aportes recientes en la investigación sobre el arte rupestre colombiano, a la par que expone algunos debates en tomo a su proceso de patrimonializacion. Producto de un seminario realizado en 2016 con el mismo nombre, pretende entrega...
Drug Utilization Research (DUR) is an eclectic scientific discipline, integrating descriptive and analytical methods for the quantification, understanding and evaluation of the processes of prescribing, dispensing and consumption of medicines and for the testing of interventions to enhance the quality of these processes. The discipline is closely related and linked mainly to the broader field of pharmacoepidemiology, but also to health outcomes research, pharmacovigilance and health economics. Drug Utilization Research is a unique, practical guide to the assessment and evaluation of prescribing practices and to interventions to improve the use of medicines in populations. Edited by an international expert team from the International Society for Pharmacoepidemiology (ISPE), DUR is the only title to cover both the methodology and applications of drug utilization research and covers areas such as health policy, specific populations, therapeutics and adherence.