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It is time to start evolving into the next phase of higher consciousness, where businesses must be accountable for their people and their environment. Business leaders must start bringing a more caring energy into their businesses. In this book, Claire Boscq-Scott, outlines her ten strategic leadership principles to successful growth through a Caring Service Culture; to start changing the service delivering by bringing more care to everything leaders do, meaning being more compassionate, developing better communication, supporting and engaging their employees; nurturing, valuing and guiding their customers through their journey in a creative and inspiring way at an emotional level. Providing an unforgettable experience every time customers walk through your doors must become a necessity and this can only be done by giving employees a place where they can feel a part of, they are engaged and empowered which ultimately will help businesses increase their profit and reach their higher mission.
Dans ce livre, Claire Boscq-Scott, The Busy Queen Bee, prZsente les dix principes stratZgiques pour une croissance exponentielle des affaires au 21e si cle, en encourageant une Culture de Service AttentionnZe. Ainsi les leaders peuvent commencer ^ changer leurs mani res de diriger en amenant plus d'attention, en ayant plus de compassion, en dZveloppant de meilleures communications, en soutenant et en impliquant leurs employZs, mais aussi en cultivant, valorisant et guidant leurs clients dans une expZrience-client crZative et ^ une dimension Zmotionnelle. Pour pouvoir ainsi offrir ^ leurs clients une expZrience inoubliable chaque fois qu'ils franchissent leurs portes, et ^ leurs employZs un endroit o ils peuvent se sentir impliquZs avec un but supr me d'augmenter leur chiffre d'affaire et de concrZtiser la mission de l'organisation.
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marke...
Researches from Environmental Psychology, show the interrelationships between people and their physical surroundings, demonstrating how and why our environment impacts our State of Being: our thinking, feeling & behaviour. To run a successful business and thrive in your job, career, as a Leader, Manager or an Employee, you need to have a working environment who is going to support you, not hinder you. The BizShui(TM) Method, helps create better flow in work places by integrating a blend of the proven traditional Feng Shui principles, which promote an effective use of, not only your space and materials, but an alignment of the flow of energy, with your own personal state and your business needs. Balanced, healthy and harmonious environments mean enhanced customer experience and loyalty, optimized employee well-being and productivity, and increased business growth and profitability.
The Powerful 4-step Marketing formula by Rajesh Srinivasan is the ultimate tool to grow your business without wasting huge time and money on unproductive advertising, cold calling or any other wasteful marketing tactics. Apply these techniques and watch your revenues grow at lightning speed. In this guide, you will learn: Three ways to choose your ideal target market. 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. Three effective ways to generate more revenues which will put more money in your bank account. How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.
Many different, often contradictory, things have been written about Marilyn Monroe, but one truth remains constant -- the camera loved her. Whether posing kittenishly in a pinup shot or dramatically for a classic portrait, this shy, vulnerable, enormously insecure woman was transformed by the lens. Marilyn posed for nearly every major photographer of her day, and this pictoral chronicle of her affair with the camera, featuring shots from Richard Avedon, Cecil Beaton, Henri Cartier-Bresson, Alfred Eisentaedt, Elliott Erwitt, Philippe Halsman, Weegee, and thirty other artists, brings together the most beautiful and unusual images available. From her early days as a "fashion model" for ads and ...
In this lively study of the development and transformation of voices of female offenders in nineteenth-century England, Anne Schwan analyzes a range of colorful sources, including crime broadsides, reform literature, prisoners' own writings about imprisonment and courtroom politics, and conventional literary texts, such as Adam Bede and The Moonstone. Not only does Schwan demonstrate strategies for interpreting ambivalent and often contradictory texts, she also provides a carefully historicized approach to the work of feminist recovery. Crossing class lines, genre boundaries, and gender roles in the effort to trace prisoners, authors, and female communities (imagined or real), Schwan brings ...
Is this a cookbook? Well, it's full of Heston's typically brilliant, delicious and inventive recipes, including green gazpacho, beetroot and pea salad, quinoa with vegetables, Moroccan pasties, hemp panna cotta, banana and parsley smoothie, tomato and coffee muffins, parsnip granola, rice ice cream, sherry vinegar posset, cricket ketchup and thyme and orange kombucha, not forgetting popcorn chicken with real popcorn. Every recipe is simple, straightforward and totally do-able. This is Heston at his most accessible. But there's so much more. Each of the 70 recipes is accompanied by Heston's thoughts, stories, insights and hacks, turning each cooking session into a journey that'll excite and inspire and reveal a whole world of culinary possibilities and fresh perspectives. Brought to life by the incredible illustrations by Dave McKean, Heston's long-term collaborator and widely acknowledged as one of the greatest illustrators at work today, it's the next best thing to having Heston as your sous-chef. So why not get in the kitchen and have an adventure?
This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading this change. Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.
How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth. Future business models are no longer about functions – they are beginning to revolve ar...