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Design Driven Innovation
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and ho...
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Intellectual Property, Design Innovation, and Entrepreneurship
This book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management. A distinguished feature is that it analyses innovation-related scenarios within their continuously changing contexts. IP is discussed in relation to the way in which its value changes over time as a venture matures. The book reveals how IP strategies can enhance a start-up’s survival prospects and its growth potential if they are connected systematically to other business development attributes. Being mainly addressed to enterprising designers, it may also support business administration programmes, innovation hubs, design educators, incubator managers, as well as busine...
Design Contribution to the Competitive Performance of SMEs
The strategic role of design-driven innovation is being increasingly recognized. Many studies show that investments in design positively influence the innovative capacity of firms and consequently their competitive performance. However, few researchers have explored how this relationship comes about. The studies that over the years have contributed to the understanding of design have identified two main barriers: the lack of a common language on design, and poor analysis of the dynamics that characterize the relationship between investment in design and competitive performance. In this paper, we investigate six small and medium-sized enterprises (SMEs) located in the Lombardy region of Italy that have received funding from a policy aimed to develop design innovation capabilities. We identify and discuss five different design innovation capabilities and we analyse their role in mediating the relationship between investment in design and competitive performance.
Methodologies and Technologies for Networked Enterprises
The need for flexibility and globalization forces enterprises to decentralize their activities and continuously (re)structure their networks of relationships regarding both their productive "supply chains" and their design and innovation processes. The goal of the ArtDeco project, funded by the Italian Ministry of Education and Scientific Research under the FIRB program (funding for basic research), has been to address these issues by proposing solutions from three main perspectives: the organizational perspective aimed at studying how companies work in a network and how their design processes can benefit from collaboration with other companies; the informational perspective focusing on how ...
Perspectives on Supplier Innovation
Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer of know-how towards suppliers. In multilevel business-to-business relationships, suppliers often have the best or the only access and comprehensive knowledge about the end users. Therefore, suppliers determine the scope of possible innovations, which most companies do not actively use. This unique volume provides a comprehensive overview of theories, concepts and especially empirical results on open innovation and the integration of suppliers. For this, authors from all over the world present their latest research results offering fascinating insights into collaborative approaches with suppliers.
Overcrowded
A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's uniq...
The Oxford Handbook of Innovation Management
While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
Design-Driven Innovation in Retailing
The paper focuses on innovation in the automotive retail industry. Innovation in service has been acknowledged as a critical source of competitive advantage and retail firms are looking for innovations that can increase their competitiveness. This notwithstanding, there are no studies that focus on whether and how design-driven innovation (DDI) can be pursued by retail firms as an innovation strategy. In the attempt to close this gap in our understanding of innovation in retail firms, this paper discusses 104 examples of strategic innovation projects identified by automotive retail firms which operate in the UK, Germany, Italy, Serbia and Spain. The exploratory empirical analysis shows that a certain number of automotive retail firms (although not the majority) choose DDI as a strategy embodied in strategic innovation projects designed to achieve superior performance. Moreover, by following the typology proposed by Sawhney and colleagues, the analysis suggests that these projects are elicited by spatial reconfiguration and expansion, whereas temporal innovation does not seem to provide a fertile ground for DDI.
The PDMA Handbook of Innovation and New Product Development
State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 12 new chapters on topics including: Creating Innovation, Sustainable New Product Development ...
