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Health Informatics for Medical Librarians
Written specifically for information professionals, this text helps you grasp the fundamentals of a rapidly emerging field and describes how medical libraries can be essential players in the health informatics revolution. The book includes discussion of the history, role, and infrastructure of medical informatics as well as its impact on access to medical information and the culture and quality of medical care. From data and information processing to database management, telecommunications and networks, computer-aided instruction, and special technologies like wearable computers, you'll find thorough information on medical knowledge and the use of information technology tools in the health sciences. All major arenas--including nursing, pharmaceutical, dental, public health, hospital, and veterinary informatics--are considered in detail. A must-have for every medical or health library and information center, this is also an ideal text for undergraduate or graduate-level courses in biomedical information management.
Transforming Health Sciences Library Spaces
Transforming Health Sciences Library Spaces presents first-hand case studies and practical advice on transforming health sciences library spaces in the 21st century. Collected here are the experiences and thoughts of librarians on the transformation of health sciences library spaces. They provide insights into planning, budgeting, collecting, and integrating user feedback, collaborating with leadership and architects and thriving in the good times and the tight times. The book has three main sections: The Realities of Making Virtual Work Library Spaces that Work for Users Library Spaces Working with What They’ve Got These tackle crucial issues including: Identifying and overhauling dated s...
Marketing for Special and Academic Libraries
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
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