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“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, h...
WINNER OF CMI MANAGEMENT BOOK OF THE YEAR 2021 Are you a future-ready leader? Based on exclusive interviews with over 140 of the world's top CEOs and a survey of nearly 14,000 people. Do you have the right mindsets and skills to be able to lead effectively in the next ten years and beyond? Most individuals and organizations don’t even know what leadership will look like in the future. Until now. There has been a lot written about leadership for the present day, but the world is changing quickly. What worked in the past won’t work in the future. We need to know how to prepare leaders who can successfully navigate and guide us through the next decade and beyond. How is leadership changing,...
This DVD Facilitator's Guide to the Evidence-Based Treatment Planning for Eating Disorders and Obesity (DVD sold separately) is designed to help teachers or trainers conduct lectures or training sessions on the content of the DVD. The guide follows each section of the DVD, providing succinct summaries of key section content, section review test questions and answers, and test questions and answers covering key concepts. The DVD, Companion Workbook, and Facilitator's Guide are designed so that instructors can cover only the content of the DVD or springboard into further coverage of any of the concepts. Designed to be used in conjunction with the DVD and its Companion Workbook, this guide incl...
'The Effective Change Manager' is designed for change management practitioners, employers, authors, academics and anyone with an interest in the evolving professional discipline of change management. The first edition, 'The Change Management Body of Knowledge (CMBoK©)', drew on the experience of more than six hundred change management professionals in thirty countries. This second edition has grown that base to over 900 contributors and reviewers. 'The Effective Change Manager' describes the underpinning knowledge areas that change managers must know and understand to be effective in their change practice. It also describes the evolution of the change management practice as it starts to mature. The Change Management Institute operates as a global leader in strengthening, connecting and advancing the change management profession. It is committed to assisting members in developing Capability, Credibility and Connections in their pursuit of professional excellence. The Change Management Institute is an independent professional organization that is uniquely positioned to promote and advance the interests of Change Management.
THE FLAGSHIP 2019 RELEASE OF #MERKY BOOKS ____________________________ ‘Brilliant’ CANDICE CARTY-WILLIAMS ‘Hugely important’ PAULA AKPAN ‘Essential’ BERNARDINE EVARISTO ____________________________ As a minority in a predominantly white institution, taking up space is an act of resistance. Recent Cambridge grads Chelsea and Ore experienced this first-hand, and wrote Taking Up Space as a guide and a manifesto for change. FOR BLACK GIRLS: Understand that your journey is unique. Use this book as a guide. Our wish for you is that you read this and feel empowered, comforted and validated in every emotion you experience, or decision that you make. FOR EVERYONE ELSE: We can only hope th...
Improve the Quality of Mental Health Care This Companion Workbook to the Evidence-Based Treatment Planning for Eating Disorders and Obesity DVD follows each section of the DVD, summarizing important content and providing section reviews as well as test questions and answers to enhance learning of the material. The workbook can be used as an individual, self-paced learning tool or in classroom or workshop settings. Designed to be used in conjunction with the DVD, this Companion Workbook includes: Summary highlights of content shown in the DVD Chapter review questions covering key chapter concepts Test questions of selected chapter concepts References to empirical support, clinical resources, ...
Improve the Quality of Mental Health Care This Companion Workbook to the Evidence-Based Treatment Planning for Bipolar Disorder DVD follows each section of the DVD, summarizing important content and providing section reviews as well as test questions and answers to enhance learning of the material. The workbook can be used as an individual, self-paced learning tool or in classroom or workshop settings. Designed to be used in conjunction with the DVD, this Companion Workbook includes: Summary highlights of content shown in the DVD Chapter review questions covering key chapter concepts Test questions of selected chapter concepts References to empirical support, clinical resources, and training...
Education stands as the cornerstone of societal advancement, igniting personal growth and laying the foundation for prosperous nations. It is through education that individuals unlock their potential, broaden their horizons, and envision a future brimming with opportunities. India, renowned for its diverse heritage and rich cultural fabric, boasts an education system that has nurtured brilliant minds and contributed immensely to intellectual and economic progress. Within India, the state of Kerala shines as a beacon of enlightenment in the realm of education. Nestled amidst verdant landscapes, tranquil backwaters, and a vibrant cultural milieu, Kerala's educational institutions offer a uniqu...
An Effective, Holistic Guide for Teaching Children in Any Educational Setting Every parent and teacher wants to give his or her children the best education possible. They hope that the teaching they provide is a joyful adventure, a celebration of life, and preparation for living. But sadly, most education today falls short of this goal. For the Children's Sake imagines what education can be based on a Christian understanding of the meaning of life and what it means to be human—a child, a parent, a teacher. The central ideas have been proven over many years and in almost every kind of educational situation, including ideas that author Susan Schaeffer Macaulay and her husband, Ranald, have i...
The 1998 White Paper 'Our competitive future: building the knowledge based economy' (CM 4176 ISBN 0101417624) proposed a ten year programme to enable the UK to close the productivity gap by exploiting the potential benefits of a modern knowledge driven economy. More than six years on, this report is a review of the progress that has been made. The topics covered include: UK performance since 1998; the development of new products, processes and services; science and knowledge research bases; knowledge transfer and exploitation; information and communication technologies, competition from low-cost economies. One of the conclusions is that although the UK's science and knowledge research bases and businesses are collaborating more frequently, the performance in knowledge exploitation has been disappointing and the relative position of the UK against the rest of the G7 has remained unchanged. Another conclusion is that although there is some evidence that outsourcing abroad can be beneficial, the Government should keep the trend under review in case there are strategic loses.