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The Real Coke, the Real Story
In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of druggist John Pemberton. But it was when Robert Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.
Coke
That airy disclaimer, uttered by Tallulah Bankhead, has long been an article of faith for coke's legion of fans - and little has changed since cocaine's sensational debut in the Belle Epoque. Alternately glorified and demonised, hailed as a miraculous cure-all or blamed for society's failings, the White Lady has gone global. Today, she is the stimulant of choice for European partiers and stressed-out bankers alike - and everyone from producer to consumer is playing a high-stakes game. In Coke, Natalia Naish and Jeremy Scott recount the sweeping history of cocaine since its first appearance, charting the highs and lows from pre-history to the present day. With personality led stories of its more notorious users, including Sigmund Freud, Stevie Nicks, Kate Moss and Amy Winehouse, the tale is rich in anecdote, often tragic and sometimes hilarious. Neither moralistic nor condoning, Coke: The Biography is a thrilling popular history of a global phenomenon.
The Coke Machine
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of th...
Coke
Coke: Quality and Production describes the scientific and technical basis of coke manufacture and provides a detailed account of the physical and chemical mechanisms occurring in coke oven chambers. Emphasis is on the influences of coal quality and production parameters. This book is comprised of 12 chapters and begins with an introduction to technical characteristics displayed by coals or cokes, followed by a discussion on the chemical, physicochemical, and mechanical phenomena that occur during carbonization. The following chapters focus on carbonization in a coke oven chamber and its relationship to coke quality; the criteria used to evaluate coke quality; and industrial and semi-industri...
Coke of Trusley
The Coke family of England between about 1200 and 1880, including some descendants who immigrated to Virginia in the United States.
Freud on Coke
The story of Freud's involvement with cocaine and how it affected research long after he died... The book tells of a number of drug related tragedies Freud was involved in including the death of Ernest Fleischl and that of the less well known Otto Gross who was a good analyst, a cocaine addict and has advanced ideas about sex which led him to founding an orgiastic commune in Italy. Freud devotees will be unhappy with the book because it depicts their hero as all too human but it is a balanced view!
Decoding Coca-Cola
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
