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Hearings
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Key Customers
Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.
Reflections on Europe in Transition
Original Scholarly Monograph
Wildlife Abstracts
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Retail Change
The economic, social and environmental implications of recent changes in retailing constitute significant contemporary issues, which are the focus of this timely book. Retail change deals with the internationalization of retailing, the development of shopping centres in the city and at suburban sites, and the growth of leisure shopping. It provides an up-to-date review of the central questions faced by undergraduate students in planning, business studies and geography. The retail environment of developed economies has undergone revolutionary change since the 1970s, and the process is far from over. In the book the major elements central to contemporary retail change are developed across the ...
Rethinking Asian Tourism
Rethinking Asian Tourism addresses some of the latest developments in on-going tourism research in Southeast Asia and the wider Asia region (encompassing, in geographical terms, Thailand, Vietnam, Indonesia, the Philippines, Malaysia, Hong Kong, Japan, and Korea). It examines many of the emerging, as well as established, themes and issues in Asian tourism and promotes the development of critical scholarship within Asia to overcome Anglo-Western ethnocentrism in tourism studies of the region. There is some attention to such familiar concepts as authenticity, commoditisation, culture, heritage, and hosts and guests, but more especially to the diversification of phenomena which traditionally wo...
