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Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move
This fascinating book examines the World BankÕs capacity for change, illustrating the influence of overlapping political, organizational and epistemic constraints. Through comprehensive historical and economic analysis, Peter J. Hammer illuminates the difficulties faced by recent attempts at reform and demonstrates the ways in which the training and socialization of Bank economists work to define the policy space available for meaningful change. The author examines the patterns of change and continuity at the World Bank during the presidencies of James Wolfensohn (1995Ð2005), Paul Wolfowitz (2005Ð2007) and Robert Zoellick (2007Ð2012) and discusses the role that various Chief Economists h...
This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.
Pursuing fragments -- Pulling together, falling apart -- Knowing fragments -- Writing in fragments -- Political framings -- Walking cities -- In completion.
New from the Top Author of Inspirational Regency Romance Return to Ivy Hill in The Ladies of Ivy Cottage as friendships deepen, romances blossom, and mysteries unfold. Living with the two Miss Groves in Ivy Cottage, impoverished gentlewoman Rachel Ashford is determined to earn her own livelihood . . . somehow. When the village women encourage her to open a subscription library with the many books she has inherited or acquired through donations, Rachel discovers two mysteries hidden among them. A man who once broke her heart helps her search for clues, but will both find more than they bargained for? Rachel's friend and hostess, Mercy Grove, has given up thoughts of suitors and fills her days managing her girls' school. So when several men take an interest in Ivy Cottage, she assumes pretty Miss Ashford is the cause. Exactly what--or who--has captured each man's attention? The truth may surprise them all. Meanwhile, life has improved at the coaching inn and Jane Bell is ready to put grief behind her. Now if only the man she misses would return--but where is he? As the women of Ivy Hill search for answers about the past and hope for the future, might they find love along the way?
First Series from Bestselling Author Julie Klassen! The lifeblood of the Wiltshire village of Ivy Hill is its coaching inn, The Bell. But when the innkeeper dies suddenly, his genteel wife, Jane Bell, becomes the reluctant owner. Jane has no notion of how to run a business. However, with the town's livelihood at stake and a large loan due, she must find a way to bring new life to the inn. Despite their strained relationship, Jane turns to her resentful mother-in-law, Thora, for help. Formerly mistress of The Bell, Thora is struggling to find her place in the world. As she and Jane work together, they form a measure of trust, and Thora's wounded heart begins to heal. When she encounters two men from her past, she sees them--and her future--in a different light. With pressure mounting from the bank, Jane employs innovative methods to turn the inn around, and puzzles over the intentions of several men who seem to have a vested interest in the place. Will her efforts be enough to save The Bell? And will Thora embrace the possibility of a second chance at love?
Volume contains: 54 NY 595 (Colt v. Phenix Ins. Co.) 54 NY 586 (Park v. Morris Axe & Tool Co.) 54 NY 522 (White v. Smith) 54 NY 569 (Williams v. Firemen's Fund Ins. Co.) 54 NY 577 (Willaims v. Mech. & Trad. F. Ins. Co.) 54 NY 581 (Claflin v. Ostrom) 54 NY 685 (Kellogg v. Murphy) 54 NY 685 (Tuttle v. Hannegan) 54 NY 687 (Gavit v. Edmonds) 57 NY 1 (Steers v. Liverpool N.Y. & P. S.S. Co.) 57 NY 7 (Durand v. Curtis) 57 NY 16 (Dounce v. Dow) 57 NY 633 (Johnston v. Bush) 57 NY 634 (Burnett v. Wadsworth) 57 NY 635 (Woodard v. Dennison) 57 NY 636 (Crane v. Travis)