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Designing with Data
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move
WTF? Working with UX, PM & Dev
Unlock Seamless Collaboration Between UX, Product, and Development Teams In today’s fast-paced digital landscape, building a successful product requires more than just great ideas—it demands flawless collaboration between UX designers, product managers, and developers. Yet, aligning these diverse roles can be a challenge, often leading to communication gaps, project delays, and frustrated teams. In this comprehensive guide, you'll learn: Proven strategies to foster clear communication and alignment across UX, PM, and development teams. How to overcome common collaboration roadblocks, from conflicting priorities to technical constraints. Real-world solutions tailored to teams of all sizes...
Boggarts, Trolls and Tylwyth Teg
The Grimms called them The Quiet Folk, in Māori they are Patupaiarehe, in Wales Y Tylwyth Teg : hidden people who live unseen, speak their own languages and move around like migrants, shrouded from our eyes – like those who lived in the utopian world of Plant Rhys Ddwfn off the west Welsh coast, where this book begins. In mythology, lost lands are coral castles beneath the sea, ancient forests where spirits live, and mountain swamps where trolls lurk. Strip away the mythology, and they become valleys and villages flooded to provide drinking water to neighbouring kingdoms, campsites where travellers are told they can't travel, and reservations where the rights of first nations people are ignored. The folk tales in this book tell of these lost lands and hidden people, remembered through migrations, dreams and memories.
Trustworthy Online Controlled Experiments
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.
The Oxford Handbook of Electoral Persuasion
Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.
How to Speak Machine
John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias. How To Speak Machine provides a coherent framework for today's product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.
Forging a Sustainable Southwest
Forging a Sustainable Southwest is the story of how diverse groups of citizens in the Southwest have worked collaboratively to develop visions for land use that harmonize ecological, economic, cultural, and community needs.
Equilibrio (Brujas y nigromantes 3)
Magia, amor, enigmas y mucha, mucha tensión en el esperadísimo y explosivo final de la trilogía de fantasía urbana de Raquel Brune: ¿a quién elegirá Sabele para salvarle la vida: al chico del que está enamorada... o al que nunca la olvidó? Este Halloween, la luz y la oscuridad se enfrentan. Este Halloween, todo acaba. Sabele ha regresado a Madrid para reunirse con sus amigas y celebrar la fiesta más especial del año para las brujas: Samhain, más conocida como Halloween. Sin embargo, pronto se da cuenta de que las cosas han cambiado desde su marcha. Luc y Rosita guardan un peligroso secreto, Ame se prepara para conocer a su prometido, aunque su corazón siga en Escocia, y lo más ...
Designing with Data
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move
The Routledge Handbook of Sociophonetics
The Routledge Handbook of Sociophonetics is the definitive guide to sociophonetics. Offering a practical and accessible survey of an unparalleled range of theoretical and methodological perspectives, this is the first handbook devoted to sociophonetic research and applications of sociophonetics within and beyond linguistics. It defines what sociophonetics is as a field and offers views of what sociophonetics might become. Split into three sections, this book: • examines the suprasegmental, segmental, and subsegmental units that sociophoneticians study; • reveals the ways that sociophoneticians create knowledge and solve problems across a range of theoretical and practical applications; ...
