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Designing with Data
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move
Designing with Data
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move
Forging a Sustainable Southwest
Forging a Sustainable Southwest is the story of how diverse groups of citizens in the Southwest have worked collaboratively to develop visions for land use that harmonize ecological, economic, cultural, and community needs.
The Routledge Handbook of Sociophonetics
The Routledge Handbook of Sociophonetics is the definitive guide to sociophonetics. Offering a practical and accessible survey of an unparalleled range of theoretical and methodological perspectives, this is the first handbook devoted to sociophonetic research and applications of sociophonetics within and beyond linguistics. It defines what sociophonetics is as a field and offers views of what sociophonetics might become. Split into three sections, this book: • examines the suprasegmental, segmental, and subsegmental units that sociophoneticians study; • reveals the ways that sociophoneticians create knowledge and solve problems across a range of theoretical and practical applications; ...
The Oxford Handbook of Electoral Persuasion
"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--
Trustworthy Online Controlled Experiments
This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.
Caitlin Sings a Song
Jason LeValley was a counselor at Tucson High from 2000 to 2011. After completing his story about a bullied girl who uses her incredible talent to rise above her tormenters, he sought a student-artist who could bring his characters to life in vivid fashion. Upon recommendation from a veteran studio art teacher, he chose 18 year-old senior Jennifer Schultz, who said she immediately identified with Caitlin, the story's main character. A lot of children go through the same experience the main character did, Schultz said.
Boggarts, Trolls and Tylwyth Teg
The Grimms called them The Quiet Folk, in Māori they are Patupaiarehe, in Wales Y Tylwyth Teg : hidden people who live unseen, speak their own languages and move around like migrants, shrouded from our eyes – like those who lived in the utopian world of Plant Rhys Ddwfn off the west Welsh coast, where this book begins. In mythology, lost lands are coral castles beneath the sea, ancient forests where spirits live, and mountain swamps where trolls lurk. Strip away the mythology, and they become valleys and villages flooded to provide drinking water to neighbouring kingdoms, campsites where travellers are told they can't travel, and reservations where the rights of first nations people are ignored. The folk tales in this book tell of these lost lands and hidden people, remembered through migrations, dreams and memories.
How to Speak Machine
John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias. How To Speak Machine provides a coherent framework for today's product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.
Caitlin
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