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Trustworthy Online Controlled Experiments
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.
Trustworthy Online Controlled Experiments
This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.
China's Backyard
In this multi-disciplinary and multi-sited volume, the authors challenge reductionist and oversimplifying approaches to understanding China's engagement with Southeast Asia. Productively viewing these interactions through a "e;resource lens"e;, the editor has transcended disciplinary and area studies divides in order to assemble a dynamic and diverse group of scholars with extensive experience across Southeast Asia and in China, all while bringing together perspectives from resource economics, policy analysis, international relations, human geography, political ecology, history, sociology and anthropology. The result is an important collection that not only offers empirically detailed studies of Chinese energy and resource investments in Southeast Asia, but which attends to the complex and often ambivalent ways in which such investments have become both a source of anxiety and aspiration for different stakeholders in the region.
Ways of Knowing in HCI
This textbook brings together both new and traditional research methods in Human Computer Interaction (HCI). Research methods include interviews and observations, ethnography, grounded theory and analysis of digital traces of behavior. Readers will gain an understanding of the type of knowledge each method provides, its disciplinary roots and how each contributes to understanding users, user behavior and the context of use. The background context, clear explanations and sample exercises make this an ideal textbook for graduate students, as well as a valuable reference for researchers and practitioners. 'It is an impressive collection in terms of the level of detail and variety.' (M. Sasikumar, ACM Computing Reviews #CR144066)
Ara the Star Engineer
This is a STEM book and more! An inspiring, inclusive, whimsical way to learn about computers and technology from real-life trailblazers. Read the book, download hands-on activities, follow learning resources. Visit the website www.arastarengineer.com for more. Ara is a young girl who loves BIG numbers. She wants to count all the stars in the sky… but how? This is an upbeat adventure of Ara and her sidekick droid, DeeDee (“Beep!”). They use smarts and grit to solve a BIG problem and discover an amazing algorithm! A quest that takes them through a whirlwind of intriguing locations at Innovation Plex -- Data Centre, Ideas Lab, Coding Pods, and X-Space. Along the way, they encounter real-...
Homographesis
Brings provocative, rigorous and controversial readings of literary and cultural texts to gay critical analysis. Lee Edelman rearticulates the politics of sexuality, addressing some of the most hotly debated issues of our time.
Understanding and Evaluating Search Experience
This book is intended for anyone interested in learning more about how search works and how it is evaluated. We all use search—it's a familiar utility. Yet, few of us stop and think about how search works, what makes search results good, and who, if anyone, decides what good looks like. Search has a long and glorious history, yet it continues to evolve, and with it, the measurement and our understanding of the kinds of experiences search can deliver continues to evolve, as well. We will discuss the basics of how search engines work, how humans use search engines, and how measurement works. Equipped with these general topics, we will then dive into the established ways of measuring search u...
Interaction Design for Complex Problem Solving
This book presents a groundbreaking approach to interaction design for complex problem solving applications.
The Price We Pay for Google
The growth of Google as a gate to information and entertainment is as dizzying as it is fascinating. 'I can't imagine a life without Google', is an often heard saying. There is a blind trust at its ground, but are we aware of Google's selection processes and what it does with the information on our behavior on the internet? The search results are getting more and more personal and the so-called 'free' services are paid for by the information on our surf behavior. We have become both the producer of and a product to Google. It even intends to become our personal advisor. Where will this lead us? This book will analyze the advantages and risks of the growing power of this corporation. It is no...
