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Experienced Flash developers and programmers coming from other languages will enjoy the sheer depth of Moocks's coverage. Novice programmers will appreciate the frequent, low-jargon explanations that are often glossed over by advanced programming books.
A guide to ActionScript programming covers such topics as conditionals and loops, functions, datatypes, interfaces, event handling, namespaces, XML, Flash, programmic animation, and bitmap programming.
Thoroughly updated to cover the new version of Macromedia Flash - Flash MX - this second edition builds on the strengths of the original book while incorporating changes from this major revision of the software.
The definitive guide is for Web developers and Web authors who want to go beyond simple Flash animations to create enhanced Flash-driven sites, this book covers fundamental programming concepts as well as components, syntax, and usage, and how to use common applications.
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards. Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
Accessible and fun to read, this practical book contains a collection of stories of organizations using blockchain technology in practice. Through deep research and firsthand interviews, authors Sir John Hargrave and Evan Karnoupakis show you how leading-edge organizations have worked to integrate blockchain into their businesses. You'll start by exploring the origins of blockchain, with plain-English descriptions of industry terminology like bitcoin, cryptocurrencies, and smart contracts. Then you'll dive into 10 story-driven case studies that will teach you easy-to-understand blockchain best practices. Explore real-life examples of companies developing and integrating blockchain applications for mobile voting, credentialing, supply chains, and a $100 million virtual cat collectible marketplace Discover how blockchain is transforming industries like banking, communications, government, logistics, and nonprofits Learn about engaging blockchain success stories, such as Binance, Ethereum, and Circle Examine common blockchain best practices, with illustrations for easy reference, and learn how to apply them in your business, government project, or charitable foundation
Accompanying CD-ROM contains resources for Macromedia Flash including project files, Flash-related software, royalty-free sounds and web resources.
A guide to Flash CS5 covers the basics of animation, ways to create movement between images, adding audio and video, creating reusable elements, and testing and publishing Web sites.
Flash CS3 is the premier tool for creating web animations and interactive web sites, can be intimidating to learn. This entertaining reference tutorial provides a reader-friendly animation primer and a guided tour of all the program's tools and capabilities. Beginners will learn to use the software in no time, and experienced users will quickly take their skills to the next level. The book gives Flash users of all levels hands-on instructions to help them master: Special effects Morphing Adding audio and video Introducing interactivity And much more With Flash CS3: The Missing Manual you'll be able to turn an idea into a Flash animation, tutorial, or movie. This book will help you create onl...
Everything web designers, GUI-based Flash developers, and those new to ActionScript need to know to understand how ActionScript works and how to use it in their everyday projects.