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Fundamentals of Public Relations and Marketing Communications in Canada
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing ...
Communications for the Twenty-first Century
The aim of this paper is to open a discussion on the measures that should be taken over the next few years to deal with the weaknesses in the role of communications and computers in Canada. These weaknesses are found in the industries that produce the information resources on which our economic and social welfare increasingly depend, in our fragmented arrangements for regulating our communications networks, in the relatively slow rate at which we take up and apply new technologies and in the uneven development of our national communications research effort.
Media Divides
Media Divides offers a comprehensive democratic audit of communications law and policy. Using the concept of communications rights as a framework for analysis in five key domains – media, access, the Internet, privacy, and copyright – leading analysts reveal that Canada’s failure to respond adequately to a host of pressures and developments has left its citizens with unequal access to the nation’s communications system and the freedom of expression it promises. Media Divides not only offers the first up-to-date account of the democratic deficits in Canada’s communications policy, it formulates recommendations – including the establishment of a Canadian right to communicate – for the future.
Communications in Canadian Society
Communications in Canadian Society, 5th Edition, provides a comprehensive overview and analysis of communications institutions in Canada. This edition has been thoroughly updated to take into account the changes taking place in information technology and the effects of this communications revolution in Canada and throughout the world. As with previous editions, this edition provides a diversity of analytical perspectives, with selections by leading authorities in communication studies, journalism, sociology psychology, political science, and economics. It also provides a strong mix of both classic and contemporary Canadian writing in the field. Primarily intended for use at Canadian universities and colleges, this book will also be useful to communications professionals and laypersons seeking a better understanding of the communications revolution.
Canadian Communication Policy and Law
Canadian Communication Policy and Law provides a uniquely Canadian focus and perspective on telecommunications policy, broadcasting policy, internet regulation, freedom of expression, censorship, defamation, privacy, government surveillance, intellectual property, and more. Taking a critical stance, Sara Bannerman draws attention to unequal power structures by asking the question, whom does Canadian communication policy and law serve? Key theories for analysis of law and policy issues—such as pluralist, libertarian, critical political economy, Marxist, feminist, queer, critical race, critical disability, postcolonial, and intersectional theories—are discussed in detail in this accessibly written text. From critical and theoretical analysis to legal research and citation skills, Canadian Communication Policy and Law encourages deep analytic engagement. Serving as a valuable resource for students who are undertaking research and writing on legal topics for the first time, this comprehensive text is well suited for undergraduate communication and media studies programs.
Telecom Nation
Mussio is a communications consultant who traces how Canada handled expansion in telecommunications and the arrival of the computer in the three critical decades following World War II. Like technological transformations in transportation and utilities, the spread of new communications systems forced governments to respond; in continental Europe and the UK, they asserted control and ownership of national telecommunication networks. In the US, private companies were permitted to manage systems and provide services. In Canada both models were adopted, and domestic hybrids combining both also flourished.Distributed in the US by Cornell University Services. c. Book News Inc.
In the News, 2nd edition
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
Reconvergence
This text challenges recent thoughts about digitalization, media convergence and information highways. It shows that telecommunications networks have always served as platforms for a broad array of content.
