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Subscription Marketing
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated resear...
The Writer's Process
Want to be a better writer? Perfect your process. For example, do you fear the blank page? You may be skipping the essential early phases of writing. Do you generate swarms of ideas but never publish anything? You need strategies to focus and persist to the finish. When you learn to work with your brain instead of against it, you'll get more done and have more fun. Master the inner game of writing The Writer's Process combines proven practices of successful authors with cognitive science research about how our minds work. You'll learn: How to invite creativity and flow into the writing process Why separating the writing process into different steps makes you more productive How to overcome writer's block, negative feedback, and distractions How to make time for writing in a busy, interrupt-driven lifeIt's filled with ideas that you can put into practice immediately. The Writer's Process is a 2017 Readers' Favorite Gold Medal Winner and a Foreword INDIES Book of the Year Silver Award winner.
Writing to Be Understood
Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? They connect with you, as a reader. This book will help you recognize and apply the methods of your favorite writers to your own work. Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: - Using analogies effectively to illustrate unseen concepts - Appealing to the reader's innate curiosity - Balancing humility with credibility For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more. Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words. Gold medal winner, 2019 Independent Publisher Book Awards
The Workplace Writer's Process
The Secrets of Business Writing Success If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. This book covers the business communication skills no one teaches you in writing class: How to collaborate effectively with stakeholders or subject matter expertsWhy the style guide is your friend, and how to create one for your businessThe most efficient way to approach revisionHow to set up your projects to sail through reviews and approvals The Workplace Writer's Process is filled with actionable advice that you can use immediately to finish more projects in less time and create content that fuels your career success.
The Writer's Voice
Master the art and science of writing voice with this transformative guide The Writer’s Voice is a comprehensive, hands-on guide to this little-understood aspect of writing. Structured as a twelve-week writing course, the book includes: - Explanations and examples of how stylistic decisions (punctuation, sentence length) affect the reader - Exercises and writing prompts to experiment with different aspects of your writing voice - Strategies for forming a stronger connection with the reader As you work through the sections of this book, you will learn: - How to find more than one “authentic” voice in your work - Ideas for delighting the reader’s inner reading ear - Techniques for shifting your voice based to fit the situation Whether you write fiction or nonfiction, for professional advancement or personal growth, learn to stretch beyond your usual writing comfort zone. You may even discover new joy in writing as you flex your voice beyond its usual boundaries. Invest in yourself and your writing today. Pick up a copy of The Writer’s Voice and start making your voice heard.
Get the Word Out
What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author? Get the ideas out of your head and into the world. Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publishing. Whether you’re an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this book will help you approach your book project w...
Fanocracy
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from thos...
Poetic Possibilities
Poetic Possibilities: An Original Collection Showing the Moving, Innovative, and Positive Potential of Poetry and How to Write It is exactly that. With 132 poems covering sixty styles of poetry—including eleven brand-new forms the author invented—it’s a must-read for established poetry lovers and those just starting out. A truly positive, uplifting, and relatable volume, it also contains a chapter walking the reader through how to write several types of poems. Other value-added features include a chapter on helpful resources and support, a 100-plus word glossary with examples, a bibliography, and two indices to the poems. Explore the poetic possibilities today!
You Are What You Risk
The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding and re-shaping our relationship with risk and uncertainty to live more productive and successful lives. What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why do we often create bigger risks than the risks we try to avoid? Why are corporate boards newly worried about risky personal behavior by CEOs? Why are some nations quicker than others to recognize and manage risks like pandemics, technological change, and climate crisis? The answers define each person, organization, and society as distinctively as a fingerprint. Understanding the often-surprising o...
The Writer's Process Workbook
If you want to be a better writer, stop focusing on the words and take a good look at your process using this interactive workbook. Writing isn’t a talent, it’s a process with many phases. You may be skilled at some parts and weaker at the others. Whether you’re working on a novel or writing on the job, make the most of your writing time by tuning your process to fit your unique attributes and strengths. Based on the widely-used book The Writer’s Process, this workbook guides you through a deep dive into the inner game of writing, as it happens in your own head. If you loved The Writer’s Process, this workbook will help you internalize its practices with hands-on exercises, plannin...
