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Communicator-in-Chief
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Center Stage
Center Stage Media and the Performance of American Politicstimely and accessibleexamines political and mediated discourse as forms of representational theater and explores how American civic culture is variously enriched and diminished by the ways practitioners and journalists organize narratives about our civic life. Chapters cover a range of contexts such as the presidency, Congress and the courts, foreign news reporting, and political art. The text concludes with ways to open up additional pathways for imagining our national life, ranging from Internet-supported activism to innovative uses of documentary film.
Mediated Political Realities
This argues that most people learn about politics from information imparted by mass media and that our opinions are shaped by the sources of that information. The authors also contend that political reality is transformed, or mediated, into fantasy, and reality disappears.
Political Campaign Communication
Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.
Political Marketing: Theoretical and Strategic Foundations
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Groups, Interests, and U.S. Public Policy
Drawing on his extensive experience researching interest groups, Browne assesses the impact that special interests have long had in shaping policy. He explains how they fit into the policymaking process and into society, how they exercise their influence, and how they adapt to changing circumstances.
The War Room
The term war room, in political parlance, was coined by the team of U.S. strategists (specifically James Carville) who worked for Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents while gathering research to mount an offensive in an ongoing, immediate fashion. Warren Kinsella's The War Room profiles and analyzes some of the best political warriors and spinners around. He employs personal anecdotes, political wisdom culled from his extensive experience on Liberal Party federal and provincial election campaigns, historical examples from other Canadian and American campaigns, and generous amounts of humour to deliver a book about what it takes to survive challenges not just in politics but in any kind of business or non-governmental agency, whether it sells music, movies, cars, or computers, or raises money to preserve the environment, combat cancer, or save animals.
Warisan Sakral Nusantara
Buku ini memberi fokus kepada warisan sakral sama ada yang masih wujud serta diamalkan, mahupun yang telah lama ditinggalkan oleh masyarakat, umumnya di Nusantara. Sakral secara khusus bermaksud suci, mempunyai kuasa khas malah ajaib serta luar biasa, sering dikaitkan dengan hal yang bersifat kudus, transenden, misteri, sempurna dan mempunyai kesan transformatif kepada kehidupan dan takdir masyarakat yang mengamalkan dan menganutinya. Biarpun dunia kini telah semakin maju dan menjunjung tinggi nilai sains dan teknologi dalam kehidupan dan pembangunan negara, hakikatnya masyarakat yang menjadi asas kemajuan itu adalah manusia yang pernah tinggal dan merasai pengalaman sakral yang dilaksanakan...
