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For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define issues, set agendas, and explore policy options primarily for electoral gain. In short, campaign contrivances replace substance at all phases and levels of electoral contests. Political estrangement, as illustrated by declining voting levels, may well be a by-product of deceptive political consultant and political journalistic practices rather than Americans being frustrated by insoluble problems.In The Political Persuaders, Dan Nimmo analyzes and crit...
This argues that most people learn about politics from information imparted by mass media and that our opinions are shaped by the sources of that information. The authors also contend that political reality is transformed, or mediated, into fantasy, and reality disappears.
For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define issues, set agendas, and explore policy options primarily for electoral gain. In short, campaign contrivances replace substance at all phases and levels of electoral contests. Political estrangement, as illustrated by declining voting levels, may well be a by-product of deceptive political consultant and political journalistic practices rather than Americans being frustrated by insoluble problems.In The Political Persuaders, Dan Nimmo analyzes and crit...
Center Stage Media and the Performance of American Politicstimely and accessibleexamines political and mediated discourse as forms of representational theater and explores how American civic culture is variously enriched and diminished by the ways practitioners and journalists organize narratives about our civic life. Chapters cover a range of contexts such as the presidency, Congress and the courts, foreign news reporting, and political art. The text concludes with ways to open up additional pathways for imagining our national life, ranging from Internet-supported activism to innovative uses of documentary film.
This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.
Are political campaigns really important? What do they actually accomplish? Do campaigns bring significant political issues to the attention of voters, or do they only try to "sell" the candidates? Dan Nimmo considers these perplexing questions in his intriguing analysis of modern political campaigns. He concludes that campaigns are crucial to our democratic election process, but that they serve vastly different purposes than is commonly believed. As Nimmo demonstrates the "images" of candidates may be more important than real issues or policies, because professional campaign managers, pollsters, and media men increasingly direct all phases of modern election campaigns. (from book cover).
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Media And Voters In Canadian Election Campaigns
Nimmo and Combs discuss the key role political analysts play, their methods and strategies, and the potential danger they pose to American democracy--by transforming it into a "punditocracy" which replaces serious citizen debate with discussion guided by show business values.