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Persuasion & Influence in American Life
A college-level textbook presenting the nature and process of social influence in various contexts. Examples drawn from advertising, public relations, politics, religion, education, and the mass media are used for illustration. Advice is given on how to become a credible persuader. c. Book News Inc.
Persuasion and Influence in American Life
The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-...
Political Communication in America
Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics. A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and unofficial Washington. This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.
The Idea of Identification
Illustrated with interesting examples drawn from politics and art, The Idea of Identification draws on classical social and rhetorical theories to establish a systematic framework for understanding the varieties and forms of identification. Woodward references a variety of contexts in contemporary life to explore the rhetorical conditions that create powerful and captivating moments. By invoking the influential ideas of Kenneth Burke, George Herbert Mead, Joshua Meyrowitz and others, he shows how the rhetorical process of identification is separate from psychological theories of identity construction. Woodward concludes with an argument that film theory has perhaps offered the most vivid descriptive categories for understanding the bonds of identification.
The Perfect Response
The Perfect Response offers a framework for assessing the nature of fluency, and explaining the personal attributes that account for why some communicators excel more than most in connecting with others.
The Price of Politics
Based on 18 months of reporting, Woodward's 17th book is an intimate, documented examination of how President Obama and the highest profile Republican and Democratic leaders in the United States Congress attempted to restore the American economy and improve the federal government's fiscal condition over three and one half years. Drawn from memos, contemporaneous meeting notes, emails and in-depth interviews with the central players, THE PRICE OF POLITICS addresses the key issue of the presidential and congressional campaigns: the condition of the American economy and how and why we got there. Providing verbatim, day-by-day, even hour-by-hour accounts, the book shows what really happened, what drove the debates, negotiations and struggles that define, and will continue to define, the American future.
Listening Publics
In focusing on the practices, politics and ethics of listening, this wide-ranging book offers an important new perspective on questions of media audiences, publics and citizenship. Listening is central to modern communication, politics and experience, but is commonly overlooked and underestimated in a culture fascinated by the spectacle and the politics of voice. Listening Publics restores listening to media history and to theories of the public sphere. In so doing it opens up profound questions for our understanding of mediated experience, public participation and civic engagement. Taking a cross-national and interdisciplinary approach, the book explores how listening publics have been constituted in relation to successive media technologies from the invention of writing to the digital age. It asks how new practices of listening associated with sound and audiovisual media transform a public world forged in the age of print. Through detailed histories and sophisticated theoretical analysis, Listening Publics demonstrates the embodied and critical activity of listening to be a rich concept with which to rethink the practices, politics and ethics of media communication.
Mayan Calendar Prophecies: Predictions for 2012-2052
Take a look at the science behind the Mayan calendar, prophecies and mythology. The Maya believed multiple cycles governed civilization. They created various calendars to track these cycles. Their short count calendar tracked a 256-year cycle believed to control epidemics, famines, warfare and more. Scientists have found a 250-year solar cycle that also appears to affect epidemics, famines, warfare and more. Their long count calendar tracked a 5000-year cycle related to natural disasters and cosmic catastrophes. Scientists have also discovered that the Earth is subjected to periodic bombardment by comets and asteroids that plunges the world into long periods of darkness and cold. Mayan mythology appears to record such events and in some instances even the exact dates on which these catastrophes occurred in the past. By comparing these dates with ice core records, sedimentary records, and climate records, this book reveals the truth about civilization's darkest days. And what may lie ahead in the future.
Little Failure
Little Failure is an autobiography of comic genius by the hilarious Gary Shteyngart. Little Failure - its title the same as the alarming pet-name given to the young Gary Shteyngart by his father when growing up in pre-Glasnost Russia - is one of the most remarkable immigrant memoirs ever written. A candid and deeply poignant story of a Soviet family's trials and tribulations, and of their escape in 1979 to the consumerist promised land of the USA, it is also an exceptionally funny account of the author's transformation from asthmatic toddler in Red Square to 40-something Manhattanite with a receding hairline and a memoir to write. 'Kicks ass - more fantastic, more unbelievable than his novel...
The Idea of Identification
Drawing on examples from contemporary life, Woodward explores rhetorical conditions that create powerful moments of identification. Illustrated with interesting examples drawn from politics and art, The Idea of Identification draws on classical social and rhetorical theories to establish a systematic framework for understanding the varieties and forms of identification. Woodward references a variety of contexts in contemporary life to explore the rhetorical conditions that create powerful and captivating moments. By invoking the influential ideas of Kenneth Burke, George Herbert Mead, Joshua Meyrowitz and others, he shows how the rhetorical process of identification is separate from psychological theories of identity construction. Woodward concludes with an argument that film theory has perhaps offered the most vivid descriptive categories for understanding the bonds of identification.
