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Persuasion & Influence in American Life
  • Language: en
  • Pages: 440

Persuasion & Influence in American Life

  • Type: Book
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  • Published: 1992
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  • Publisher: Unknown

A college-level textbook presenting the nature and process of social influence in various contexts. Examples drawn from advertising, public relations, politics, religion, education, and the mass media are used for illustration. Advice is given on how to become a credible persuader. c. Book News Inc.

The Idea of Identification
  • Language: en
  • Pages: 189

The Idea of Identification

Illustrated with interesting examples drawn from politics and art, The Idea of Identification draws on classical social and rhetorical theories to establish a systematic framework for understanding the varieties and forms of identification. Woodward references a variety of contexts in contemporary life to explore the rhetorical conditions that create powerful and captivating moments. By invoking the influential ideas of Kenneth Burke, George Herbert Mead, Joshua Meyrowitz and others, he shows how the rhetorical process of identification is separate from psychological theories of identity construction. Woodward concludes with an argument that film theory has perhaps offered the most vivid descriptive categories for understanding the bonds of identification.

Persuasion and Influence in American Life
  • Language: en
  • Pages: 231

Persuasion and Influence in American Life

The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-...

Political Communication in America
  • Language: en
  • Pages: 336

Political Communication in America

  • Type: Book
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  • Published: 1998-11-30
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  • Publisher: Praeger

Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics. A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and unofficial Washington. This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.

The Perfect Response
  • Language: en
  • Pages: 213

The Perfect Response

The Perfect Response offers a framework for assessing the nature of fluency, and explaining the personal attributes that account for why some communicators excel more than most in connecting with others.

The Rhetoric of Intention in Human Affairs
  • Language: en
  • Pages: 162

The Rhetoric of Intention in Human Affairs

The Rhetoric of Intention in Human Affairs is an insightful account of the rhetorical and psychological habits we exhibit when we must explain the reasons others act. The assumption that we can know what motivates another person is fed by more hope than certainty, and yet it is evidence of a very human impulse. Beginning with a clear template for defining various tiers of motives-talk, this innovative and accessible study moves through a series of chapters exploring the unique demands imposed by different circumstances. These sections cut a wide swath of analysis across a diverse range of human actors including: conspiracy theorists who find the designs of coordinated agents behind random events, theater performers creating “backstories” for their characters, journalists grasping to name the motives of newsmakers, prosecutors who must establish another’s intent in order to prove a criminal act, and the devout who grapple with what divine intervention can mean in a cruel world. Readers will recognize themselves in these pages, gaining an appreciation for the rhetorical analysis of human behavior.

I'll Go to Bed at Noon
  • Language: en
  • Pages: 450

I'll Go to Bed at Noon

Colette Jones has had drink problems in the past, but now it seems as though her whole family is in danger of turning to alcohol. Her oldest son has thrown away a promising musical career for a job behind the counter in a builders' merchants, and his drinking sprees with his brother-in-law Bill, a pseudo-Marxist supermarket butcher who seems to see alcohol as central to the proletarian revolution, have started to land him in trouble with the police. Meanwhile Colette's recently widowered older brother is following an equally self-destructive path, having knocked back an entire cellar of homemade wine, he's now on the gin, a bottle a day and counting. Who will be next? Her youngest son had de...

Mayan Calendar Prophecies: Predictions for 2012-2052
  • Language: en
  • Pages: 199

Mayan Calendar Prophecies: Predictions for 2012-2052

  • Type: Book
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  • Published: 2012-11-01
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  • Publisher: Lulu.com

Take a look at the science behind the Mayan calendar, prophecies and mythology. The Maya believed multiple cycles governed civilization. They created various calendars to track these cycles. Their short count calendar tracked a 256-year cycle believed to control epidemics, famines, warfare and more. Scientists have found a 250-year solar cycle that also appears to affect epidemics, famines, warfare and more. Their long count calendar tracked a 5000-year cycle related to natural disasters and cosmic catastrophes. Scientists have also discovered that the Earth is subjected to periodic bombardment by comets and asteroids that plunges the world into long periods of darkness and cold. Mayan mythology appears to record such events and in some instances even the exact dates on which these catastrophes occurred in the past. By comparing these dates with ice core records, sedimentary records, and climate records, this book reveals the truth about civilization's darkest days. And what may lie ahead in the future.

Listening Publics
  • Language: en
  • Pages: 257

Listening Publics

In focusing on the practices, politics and ethics of listening, this wide-ranging book offers an important new perspective on questions of media audiences, publics and citizenship. Listening is central to modern communication, politics and experience, but is commonly overlooked and underestimated in a culture fascinated by the spectacle and the politics of voice. Listening Publics restores listening to media history and to theories of the public sphere. In so doing it opens up profound questions for our understanding of mediated experience, public participation and civic engagement. Taking a cross-national and interdisciplinary approach, the book explores how listening publics have been constituted in relation to successive media technologies from the invention of writing to the digital age. It asks how new practices of listening associated with sound and audiovisual media transform a public world forged in the age of print. Through detailed histories and sophisticated theoretical analysis, Listening Publics demonstrates the embodied and critical activity of listening to be a rich concept with which to rethink the practices, politics and ethics of media communication.

R.B. Woodward Remembered
  • Language: en
  • Pages: 543

R.B. Woodward Remembered

  • Type: Book
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  • Published: 2013-10-22
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  • Publisher: Elsevier

R.B. Woodward, Professor of Science at Harvard University, who died in July 1979, was generally considered to be the greatest organic chemist of modern times. He was one of the founders of Tetrahedron and Tetrahedron Letters and this volume, containing papers from over 50 of the world's leading organic chemists, is dedicated to his memory. The contents cover all areas of modern organic chemistry and therefore present a synopsis of current research in this area of science.