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Y on Earth
Y on Earth is a vast journey through hope, faith, knowledge and wisdom. Hope in our ability to learn and grow. Faith in our humanity and the resilience of our living planet. Knowledge that change and deliberate evolution are possible. And Wisdom that our power to choose -- our paths and our future -- is among the most potent forces in the world.
Know-How of Branding Products and Services in the Digital Space
Written specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing. The trademarks/brand names of most companies/businesses are poorly chosen, however, embroiling their owners and employees failing to capture the innovation of their potential consumers/customers. Branding/brand naming can play a decisive role in its success or failure. The company/busine...
The Fool Hath Said
None
Global Market/Marketing Research in 21st Century and Beyond
From reviews of Global Market/Marketing Research in 21st Century and Beyond: "This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this book will find a particular place in the marketing management field, both in global marketing research practice and education" (J. Owens, member of The Chartered Institute of Marketing, UK). "Global Market/Marketing Research in 21st Century and Beyond is a thoroughly researched and highly informative book with global statistical data enhanced by an excellence reference" (D. Haywards, The Institute of Statisticians/Royal Statistical Society, UK). "This unique book on global market/marketing research in twenty-first century and beyond should be given serious attention by global market/marketing researchers as well as undergraduate and graduate students of business administration and marketing management. This book has an up-to-date statistics on all aspects of digital global economy" (B. Taylor, member of The Chartered Institute of Marketing, UK).
Journalistic Policy
CBC's policies dealing with the many aspects of the philosophy and practice of journalism. Includes sections on principles and standards, method, rights of the public, specialized program forms, legal and related CBC policies.
Chaucer's Knight
Fourth edition of Terry Jones's groundbreaking study, featuring new material and research Since it was first published in 1980, Terry Jones's study of Geoffrey Chaucer's Knight has proved to be one of the most enduringly popular and controversial books ever to hit the world of Chaucer scholarship. Jones questions the accepted view of the Knight as a paragon of Christian chivalry, and argues that he is in fact no more than a professional mercenary who has spent his life in the service of petty despots and tyrants around the world. This edition includes astonishing new evidence from Jones, who argues that the character of the Knight was actually based on Sir John Hawkwood (d.1394), a marauding English freebooter and mercenary who pillaged his way across northern Italy during the 14th century, running protection rackets on the Italian Dukes and creating a vast fortune in the process.
Educational Policy Borrowing
This book builds on the Editors’ previous work on the analysis of policy borrowing processes in education. A number of prominent researchers in comparative studies contribute articles describing and analysing policy borrowing in a number of historical contexts, with many of the examples testing aspects of the explanatory models developed by Phillips & Ochs. The countries covered include England, Spain, Germany, France, Austria, Japan and South Africa.
Yeats and Violence
What happens when civilization crumbles? What apocalyptic events wait in the wings? These are the questions asked by Yeats's poem 'Nineteen Hundred and Nineteen'. Michael Wood explores the life of this poem through its form and historical context, examining how it seeks to make sense of a chaotic world whilst preserving the disorder of experience.
Widescreen
Collection of short critical essays from 2001 to the present.
