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The Sun Shines for All
Through a blend of social and media history, the author explores America's transition from a production-oriented society to a culture of consumption. Because of Dana's strong aversion to the consumerism that accompanied industrial capitalism, the Sun became both the conscience and the advocate for New York's working class. In the words of Joseph Pulitzer, Dana transformed the Sun into "the most piquant, entertaining, and without exception, the best newspaper in the world."
What Every Museum Director Should Know about Working with Boards
While new directors learn how to manage and lead museums as part of their professional training and career development, the skills and knowledge required to work with boards—which are instrumental to a museum director’s work—must somehow be acquired on the job as one’s career progresses. What Every Museum Director Should Know about Working with Boards is designed to empower new and aspiring museum directors by equipping them with the skills and knowledge to work with boards. What Every Museum Director Should Know about Working with Boards uses museum-based vignettes of all-too-true situations encountered by new museum directors to illustrate what museum directors need to understand a...
The Light That Shines through Infinity
A Zen Buddhist perspective on the universal flow of cosmic energy and how to incorporate that energy into one's life and spiritual practice The universe is alive with a dynamic energy that creates and sustains our lives. It surrounds us, flows through us, and is available to us in every moment. Spiritual practice, according to revered American Zen teacher Dainin Katagiri Roshi, is about aligning ourselves with this ever-present life force—sometimes referred to as chi, qi, or ki. This collection, edited from Roshi’s talks, focuses on cosmic energy as it relates to all aspects of Zen practice. With references to classic texts and personal stories that bring the teachings to life, The Light That Shines through Infinity is also a powerful antidote to the notion that practice is in some way about transcending the world around us. It is in fact about nothing other than relating to it compassionately and whole-heartedly.
A Practical Guide to Fundraising for Small Museums
A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.
Nyctophobica
A teenage girl who suffers from an irrational fear of the dark called Nyctophobia is terrorized by a home intruder after nightfall and must survive till first morning light.
Membership Marketing in the Digital Age
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
