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Digital PR
The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
Digital PR
The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
Designing Brand Identity
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, an...
Developing Innovation
One of the greatest challenges in the ever-changing world of IT is to create and maintain an innovation culture and align innovation activities with company strategy. This book provides a fresh perspective on innovation management activities in an IT environment using examples from both start-ups and established companies such as Cisco, Ericsson Nikola Tesla, Lufthansa Systems, Worldline, Amdocs, Telefonica and Enea. This book addresses the following issues: The software development environment offers many possibilities for innovation, yet also places some constraints on the innovation process at the same time. It considers how this can be bypassed to bring success to the company. It is a ch...
Communicating Social and Environmental Issues Effectively
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
Newsjacking
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors pla...
Digital Marketing For Politics : Pemasaran Politik Era Digital
Judul : Digital Marketing For Politics : Pemasaran Politik Era Digital Penulis : Dr. Ir. Nandang Sutisna, S.H., M.B.A. Ukuran : 15,5 x 23 cm Tebal : 180 Halaman Cover : Soft Cover No. ISBN : 978-623-505-115-4 No. E-ISBN : 978-623-505-116-1 (PDF) SINOPSIS Buku ini menawarkan pandangan menyeluruh tentang pengaruh era digital terhadap dunia politik, menyoroti bagaimana kehidupan digital telah menciptakan dunia politik yang baru dan tak terduga. Dengan analisis yang mendalam, penulis menggambarkan betapa pentingnya pemasaran politik di era digital, di mana media sosial menjadi platform utama untuk memengaruhi opini publik dan meraih popularitas. Pembaca akan dihadapkan pada pemahaman tentang per...
Joint Force Harrier
Days after arriving in Kandahar, the Harriers of 800 Naval Air Squadron were in the thick of fierce fighting. Armed with rockets and bombs, the pilots were flying crucial danger-close attack missions in defence of troops engaged in the most intense battles seen by British forces since the Korean War. While facing the constant threat of surface-to-air missiles, the British Top Guns knew that any mistake would have fatal consequences for the soldiers who depended on their skill and determination. Written by the Commanding Officer of the first Royal Navy squadron to deploy to Afghanistan, Joint Force Harrier is a compelling insight into the exciting world of modern air warfare.
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