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Iconic Advantage
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for year...
Hacker, Maker, Teacher, Thief: Advertising's Next Generation
- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
The Infinite Leader
WINNER: Independent Press Awards 2021 - Leadership Bestselling and award-winning author duo Chris Lewis and Pippa Malmgren are calling it out. In The Infinite Leader, they argue that the spectacular leadership failures that we have witnessed in recent history, stretching across business, community life and politics, can be explained by a lack of balance. Having spent centuries perfecting processes and systems to maximize productivity and being indicted to the shrine of numbers, KPI's and financial forecasting, we have to admit, there are very few examples of sustainable and inspirational leadership figures out there. By over-relying on the hard stuff, we have disregarded whole dimensions of ...
Paid Attention
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the...
Delusions of Brandeur
"I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction. The only problem is that the people it takes the piss out of won't know how funny it is. But that's okay, they'll buy it thinking it's a genuine 'How to' guide." Dave Trott, Author and Advertising Legend. If you're a fan of books by people like Gary V and Simon Sinek, you should probably stop reading now. This book is the opposite of those. And not just because it won't be anywhere near as popular. Delusions of Brandeur is an antidote to the insanity that now pervades the marketing industry. A collection of articles, satirical posts a...
In Your Creative Element
SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic ...
My Sh*t Therapist
A shocking, heart-rending and blisteringly funny account of what it's like to live with mental illness, by a powerful new comic voice. When Michelle Thomas suffered her first major depressive episode six years ago, she read and watched and listened to everything about mental health she could get her hands on in an effort to fix herself. God, it was tedious. And, quite frankly, depressing. Which is the last thing she needed. What she did need was a therapist who would listen and offer a wellness strategy catered to her specific needs. What she got was advice to watch a few YouTube videos and a cheerful reminder that 'it could be worse'. An honest, hilarious and heart-rending account of living...
Picnic Comma Lightning
**A BBC RADIO 4 BOOK OF THE WEEK** 'Laurence Scott ... writes beautifully about the experience of reality in the digital age, and about how grief changes our perceptions ... I’m besotted with Scott’s writing.' Derren Brown, i paper 'Clever, funny and deeply moving... an engaging and thought-provoking journey through the fakery of modern life.' Mail on Sunday 'A stylish, playful exploration of what digital life is doing to the way we find meaning in the world.' Guardian, 'Book of the Week' ________________________ In Vladimir Nabokov's Lolita, the narrator offers a memorably brief account of his mother’s death: 'picnic, lightning'. Picnic Comma Lightning similarly opens with the death o...
