Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Delusions of Brandeur
"I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction. The only problem is that the people it takes the piss out of won't know how funny it is. But that's okay, they'll buy it thinking it's a genuine 'How to' guide." Dave Trott, Author and Advertising Legend. If you're a fan of books by people like Gary V and Simon Sinek, you should probably stop reading now. This book is the opposite of those. And not just because it won't be anywhere near as popular. Delusions of Brandeur is an antidote to the insanity that now pervades the marketing industry. A collection of articles, satirical posts a...
Commonsense Direct and Digital Marketing
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
Persuasive Copywriting
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cu...
Eat Your Greens
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
The Art of the Click
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing eve...
Copywriting Is…
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Our Members Be Unlimited
An original and visually powerful exploration of unionism. In our current political climate, people are looking for answers — and alternatives. The promise of unions is that their ‘members be unlimited’: that they don’t belong to the rich, the powerful, or special interests, but to all workers. How did the idea of unionism arise? Where has it flourished? And what are its challenges in the 21st century? From Britain to Bangladesh, from the first union of the 18th century to today, from solidarity in Walmart China to his own experiences in an Amazon warehouse in Melbourne, comics journalist Sam Wallman explores the urge to come together and cooperate that arises again and again in workers and workplaces everywhere. With a dynamic and distinctive art style, and writing that’s both thoughtful and down to earth, Our Members Be Unlimited serves as an entry point for young people or those new to these notions of collective action, but also as an invigorating read to those already engaged in the struggle for better working conditions — and a better world.
Big Data, Big Dupe
Argues against the value of big data, suggesting that it is a marketing campaign that distracts from the real and important work of deriving value from data.
Belonging
A groundbreaking investigation into diversity and equality in the workplace, arguing that both men and women need to be active participants to promote meaningful progress.
Stuffocation
Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that! 'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday Times We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it might even be killing us. In other words, we're stuffocated. From the exec who's sold almost everything he owns, to the well-off family who moved to a remote mountain cabin, a rising number of people are turning away from all-you-can-get consumption. Perfect for fans of Marie Kondo, Stuffocation is a manifesto for a vital change in how we all live, focusing less on possessions and more on experiences, and the one book you won't be able to live without. 'This book will definitely change your life and could even change the world' Chris Evans 'Particularly timely . . . [Wallman] is spot on' The Daily Mail 'Experientialism, as Wallman calls it, will define our future just as materialism has shaped our present' The Observer
