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The Dynamic Manager's Guide To Advertising
Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager "s Guide To Advertising, he shows you how to increase the return on your advertising investment by following a few basic rules of the game. Some of them come from his experiences creating ads and watching customers react to them as he stood in his clients " stores and offices as the campaigns ran. Others were drawn from the lessons learned by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn "t a...
The Dynamic Manager's Guide to Marketing & Advertising
Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sectio...
The Dynamic Manager's Guide To Marketing
Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean? It means they make all their business decisions based on meeting their customers " needs. Which products or services they sell, where they sell them, how much they charge for them, how they encourage customers to buy them, and all the other thousands of business decisions a good marketer makes start with a simple question: how will this affect my customers?Dave Donelson has helped hundreds of small business owners and managers create marketing strategies that expand their companies while turning the...
Heart Of Diamonds
Corruption at the highest levels of government, greed in the church, and brutality among warring factions make the Congo a very dangerous place for television journalist Valerie Grey. Amid the bloody violence of that country's endless civil war, Grey uncovers a deadly diamond-smuggling scheme that reaches from the heart of the Congo to the White House by way of an American televangelist. Aided by an altruistic doctor, Grey is pursued by the soldiers of the country's dictator, the mercenaries of the mine's owner, and the rebels seeking control of the country. Heart Of Diamonds is a fast-paced tale of ambition, avarice, betrayal, and love.
Fathers
When Dave Donelson became a father, he pledged to protect his own children from a tumultuous childhood like the one he experienced. His three successive fathers were role models of the worst kind-absent when he needed them most, unable or unwilling to support a family, at times even physically and mentally abusive. He wrote Fathers: a memoir to tell his own son and daughter the story of how he rose from a life lived in dirt-floor cellars, went to work at the age of 12, and became not only a successful entrepreneur and community leader but, most importantly, a father who loves them with all his heart.
The Dynamic Manager's Handbook Of Sales Promotions
The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales career, too, and was even more important when he became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped him not only avoid repeating their mistakes but encouraged him to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides.Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside ...
Points In Time
In collected poems and drawings from 2019-2023, Dave Donelson reflects on his life during a period that included the COVID pandemic, 2020 US Presidential election, insurrection of January 6, 2021, invasion of Ukraine, and death and destruction in Israel and Gaza.
The Dynamic Manager's Guide to Creative Selling
Dave Donelson makes selling a creative act. Following his system, you'll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are covered-finding and qualifying prospects, making cold-call appointments, delivering dynamic sales presentations, finding a clear path around objections, and closing the sale in a friendly, no-pressure way. But building a successful sales career also means finding your way through mazes of decision makers, upselling current clients to better serve their needs, and even turning unhappy buyers into customers for life. Managing your time is ...
The Journal of My Seventieth Year
Dave Donelson's journey through a tumultuous year continues through the Winter of 2021. The prose and poetry, photographs and graphic images reflect a world assaulted by deadly pandemic, economic collapse, and a Presidential inauguration as important as any in American history. Dave Donelson doesn't merely record the events of the year, he explores how they have affected his life and ours.
The Dynamic Manager's Guide to Practical Management
Successfully managing a business takes knowledge, skills, and guts. The best managers constantly study finances, marketing, employee motivation, merchandising, and much more. Practical Management is based on interviews with retailers, manufacturers, service providers, wholesalers, restaurateurs, and others. Their stories of success-and failure-contain lessons for managers in every industry. Learn financial planning, find cash for your business, and manage your money through good times and bad. Use a variety of management techniques to manage change and maximizing profits. Follow the entire process from hiring and orienting employees to training, motivating, promoting, and even terminations. ...
