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Marketing for Pharmacist
Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers. Highlights Gain appreciation of the need to market pharmacist services Learn methods for designing and managing pharmacy services Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies Plan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplace This third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.
Introduction to Hospital and Health-System Pharmacy Practice
Written by leaders and experts in hospital and health-system practices and published by ASHP, the voice of the health-system pharmacy profession, Introduction to Hospital and Health-System Pharmacy Practice is required reading for students and practitioners alike. It’s a comprehensive manual for institutional pharmacy: legal and regulatory issues, medication safety, informatics, and more. Straightforward definitions and clear explanations provide a basic foundation for on-the-job training in hospitals and health-systems. It’s the only introductory textbook available in institutional pharmacy practice.This practical guide offers a highly readable introduction to key areas of pharmacy prac...
Marketing for Pharmacists
Marketing for Pharmacists presents new marketing techniques and ideas that will make pharmacists, student pharmacists, and pharmacy managers more effective in meeting their patients needs and wants.
Introduction to Acute and Ambulatory Care Pharmacy Practice
Learn How to Thrive in Today’s Institutional Pharmacy Practice Landscape With ASHP’s Introduction to Acute and Ambulatory Care Pharmacy Practice, Second Edition, pharmacy students and technicians can gain a professional head start by learning essential vocabulary, legal and regulatory issues, and the core clinical and administrative pharmacy operations in various practice settings. It is also a useful reference for new practitioners and anyone else interested in institutional pharmacy’s current financial, technological, and distributional systems. Written by David A. Holdford, RPh, MS, PhD, FAPhA, with additional content from 27 leading experts, the second edition provides a thorough i...
Quality and Safety in Pharmacy Practice
Gain a complete understanding of the principles of quality improvement and their application to present and future pharmacy practice "This book is a great resource for pharmacists and pharmacy students who want to learn about safety and quality in pharmacy practice."--Laura Cranston, RPh, Executive Director, The Pharmacy Quality Alliance Quality and Safety in Pharmacy Practice details the principles, approaches, strategies, and actions necessary to improve the overall safety and effectiveness of pharmacy services. Although one of the book’s primary goals is to enhance the quality of future health care, you will find guidelines that can be implemented immediately to improve today’s pharma...
Pharmacoeconomics
The pharmaceutical industry is almost boundless in its ability to supply new drug therapies, but how does one decide which are the best medicines to use within restricted budgets? With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, Pharmacoeconomics: From Theory to Practice provides an introduc
Leadership and Advocacy for Pharmacy
This book discusses the elements of effective leadership. Relevant theories related to leadership are covered along with application to real experiences. Each chapter of the book focuses on a specific aspect of leadership or advocacy and features distinctive perspectives of selected leaders and advocates from a variety of backgrounds.
Social and Behavioral Aspects of Pharmaceutical Care
Social and Behavioral Aspects of Pharmaceutical Care takes known social and behavioral science principles and applies them to pharmacy practice. This allows readers who are training to deliver or already delivering pharmaceutical care to enhance their communication, counseling, and patient education skills. While working through this superb text, students and practitioners will develop optimal skills as problemsolvers, therapeutic consultants, patient educators, and counselors as they learn how to enhance patient compliance, negate stigma, and help patients become more comfortable with their medical situations. The instructor?s manual that comes with the text is filled with exercises that hi...
Essentials of Pharmacoeconomics
"This new text is designed for a student or practitioner who is unfamiliar with "pharmacoeconomics." It provides a straightforward explanation of the essential pharmacoeconomics topics outlined by The Accreditation Council for Pharmacy Education (ACPE). It defines terminology used in research and covers the application of economic-based evaluation methods for pharmaceutical products and services. Users will find examples of how pharmacoeconomic evaluations relate to decisions that affect patient care and health-related quality of life"--Provided by publisher.
Pharmacy Management
New Chapter on Leadership: While management and leadership are distinct concepts, they are often taught together in pharmacy management courses. Completely new version of chapter on Accounting, Financial Statements, and Financial Analysis (shorter and better focused on what pharmacists are interested in). New Chapter on Medicare Part D: Needed because of the huge impact it has had on pharmacy (particularly community pharmacy). Evidence-based: Management theory and models directly applied to pharmacy practice with appropriate cases and examples Chapter-opening learning objectives and case study Chapter-closing Q&A
