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The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visib...
Raise your profile and get the attention you deserve -- or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace. This book offers a refreshing, new perspective on marketing, PR and strategic ...
+++ Named One of Forbes Top 10 Books Of 2019 +++ "If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off 'wow' moments." --Forbes Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways ...
The Morning Huddle is a powerful and engaging catalyst for meaningful business conversations challenging how we engage with our customers and clients. With thought-provoking stories, eye-opening research and other lessons pulled from the internationally acclaimed: The Customer Experience Advantage "Morning Huddle" video series, the book encourages business leaders and their teams to take time-out to reflect and discuss ways to better engage with our customers.
Inspiration to live a full and satisfying life now.
Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.
This textbook reviews the technological developments associated with the transition of radiology departments to filmless environments. Each chapter addresses the key topics in current literature with regard to the generation, transfer, interpretation and distribution of images to the medical enterprise. As leaders in the field of computerized medical imaging, the editors and contributors will provide insight into emerging technologies for physicians, administrators, and other interested groups. As health care organizations throughout the world begin to generate filmless implementation strategies, this exhaustive review has proven to be a vital aid to leaders in the development of health care.
Strengthen your leadership skills and achieve success at work and at home with advice from a proven business leader In Start with a Win: Tools and Lessons to Create Personal and Business Success, CEO of RE/MAX Holdings Adam Contos delivers a powerful exploration of how leaders process information and lead boldly, especially (or even) during times of crisis. Packed with the practical lessons he learned as the leader of one of the most recognized real estate brands in the world, the book shows you how leaders recognize emotion, chaos, and fear and transform those negatives into opportunity. Whether you lead a team of one—yourself—ten, or 10,000 and up, you'll also find actionable advice on...
'Any man can be a father, but it takes a special person to be a dad. Chicken Soup for the Father and Son Soul takes a peak into the lives of fathers and sons, sharing the important male milestones from birth through childhood, adolescence, young adulthood, the senior years, and every step in between. This is a celebration of how fathers and sons carry each other along life's journey. Share the story of one man who didn't think much of becoming a father until the day he laid eyes on his son, and how in a matter of moments his perspective on life and being a dad had profoundly changed forever, and the touching story of a young boy who finds the father he always longed for in a special stepdad,...