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Resilience in Complex Socioecological Systems
Resilience in Complex Socioecological Systems, Volume 60, the latest release in the Advances in Ecological Research series, includes specific chapters that cover Ecological Resilience, Socio-economic Resilience in Agriculture, Socio-ecological Resilience, Adaptive Capacity in Ecosystems, Tales of Resilience from iDIV and Resilience/ Robustness in Agro-ecology, and Resilience/Robustness in Agro-ecology, amongst other important topics in ecological research.
Strategic Copywriting
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
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Golden Dreams
A narrative tour de force that combines wide-ranging scholarship with captivating prose, Kevin Starr's acclaimed multi-volume Americans and the California Dream is an unparalleled work of cultural history. In this volume, Starr covers the crucial postwar period--1950 to 1963--when the California we know today first burst into prominence. Starr brilliantly illuminates the dominant economic, social, and cultural forces in California in these pivotal years. In a powerful blend of telling events, colorful personalities, and insightful analyses, Starr examines such issues as the overnight creation of the postwar California suburb, the rise of Los Angeles as Super City, the reluctant emergence of ...
