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Conversational Marketing
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and ...
Hypergrowth
Are you communicating with your customers on a regular basis? Do you know how to manage and prioritize customer feedback once you've gathered it? When it comes to building a great product, a great team, and a great brand, relying solely on the opinions of internal stakeholders will get you nowhere. The key to achieving HYPERGROWTH is being customer-driven. So if you're ready to start putting your customers first, keep reading... What You'll Learn: A New Approach to Product Management and Developing SaaS Products People Love Today, there's no excuse for not communicating with customers on a daily basis. Messaging has exploded, new generations are focused on 1:1 communication by default, and a...
Founder Brand
You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first sh...
Working Backwards
‘Essential for any leader in any industry’ – Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider’s account of Amazon’s approach to culture, leadership and best practices from two long-time, top-level Amazon executives. Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services – including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services – to life. Through the story of these innovations they reveal the principles and practices that drive Amazon’s success. Through their wealth of experience they offer unprecedented access to the ...
Spring Cannot be Cancelled
We have lost touch with nature, rather foolishly as we are a part of it, not outside it. This will in time be over and then what? What have we learned?... The only real things in life are food and love, in that order, just like [for] our little dog Ruby... and the source of art is love. I love life. DAVID HOCKNEY ***PRE-ORDER NOW*** Praise for David Hockney and Martin Gayford's previous book, A History of Pictures: 'I won't read a more interesting book all year ... utterly fascinating' AN Wilson, Sunday Times 'A magic flight of a book... It's a measure of Hockney's vividness of perception that he can always put a cap on Gayford's knowledge ... fabulous' Clive James, Guardian Elegant and ofte...
Solving Product
“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor - Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away. Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in their business models, find new avenues for growth, and systematically overcome their next hurdles by leveraging the greatest resource at their disposal: customers. No matter where you are in the product growth cycle—at the idea stage, at maturity, or somewhere in between—Solving...
Product Roadmaps Relaunched
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, ent...
My Worst Nightmare...
About the Book My Worst Nightmare...A Mother’s Quest for Justice details the real life experience of one mother, Pamela J. Ward, regarding the death of her only son in a horrific accident, how she lived through the grieving process, and later attempted to hold NASCAR fame, Tony Stewart responsible through a civil suit, to get the only justice she could. This heart-wrenching read is filled with every event that happened during the civil suit and the emotional toll it took on her entire family. For Ward, releasing the facts about the case was important, so everyone could discover the truth for themselves. Her tale holds the heart-breaking truth behind experiencing the loss of a child, how it completely impacts your life, and how one's quest and need for justice to hold the person accountable can ultimately consume and devastate your whole life.
Making is Connecting
In Making is Connecting, David Gauntlett argues that, through making things, people engage with the world and create connections with each other. Both online and offline, we see that people want to make their mark on the world, and to make connections. During the previous century, the production of culture became dominated by professional elite producers. But today, a vast array of people are making and sharing their own ideas, videos and other creative material online, as well as engaging in real-world crafts, art projects and hands-on experiences. Gauntlett argues that we are seeing a shift from a ‘sit-back-and-be-told culture' to a ‘making-and-doing culture'. People are rejecting traditional teaching and television, and making their own learning and entertainment instead. Drawing on evidence from psychology, politics, philosophy and economics, he shows how this shift is necessary and essential for the happiness and survival of modern societies.
Product Leadership
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders
