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Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to · think about managing global customers in the context of their overall global strategy · develop effective global customer management programs · overcome ...
This timely, engaging book provides an overview of the nature, logic, diversity and process of undertaking systematic reviews as part of evidence informed decision making. A focused, accessible and technically up-to-date book, it covers the full breadth of approaches to reviews from statistical meta analysis to meta ethnography. It is ideal for anyone undertaking their own systematic review - providing all the necessary conceptual and technical background needed to make a good start on the process. The content is divided into five clear sections: • Approaches to reviewing • Getting started • Gathering and describing research • Appraising and synthesising data • Making use of reviews/models of research use. Easy to read and logically structured, this book is essential reading for anyone doing systematic reviews. David Gough is Professor of Evidence Informed Policy and Practice and Director of SSRU and its EPPI-Centre and Co-Editor of the journal Evidence & Policy. Sandy Oliver is Professor of Public Policy and Deputy Director of SSRU and its EPPI-Centre. James Thomas is Reader in Social Policy, Assistant Director of SSRU and Associate Direcctor of the EPPI-Centre.
Although much has been written about the impact of developing separatist thought on early twentieth century Irish politics, little is known about Ireland's last Home Rule generation whose expectations were shattered by the revolutionary events of 1916-22. Before the Revolution seeks to redress this imbalance by looking at the influence of education, employment, constitutional politics and wider political associations on the evolution of a new Catholic elite. Gender and class are two important focuses of the study. The experience of employment, membership of political and cultural associations, and the pursuit of entertainment are used to describe the development of this new stratum of modern...
Featuring projects that have won awards in recent years, this is a comprehensive book of tools and information on urban design. This guide provides urban designers, architects, and students with contemporary urban design paradigms and principles, processes, and design tools for various project types and scales.